ARTICLES BY THIS AUTHOR
- 9/6/2011
Integrated Sales and Marketing: It's Time for a True Demand Chain
<div>For a few years now, people have been talking about the Demand Chain in ambiguous terms.Consultants, software companies and the industry at large have mentioned many definitions, but none has focused on the most pressing matter that stronger integration of the Sales and Marketing departments is driving lower operating costs as well as a complete 360<sup>o</sup> view of the consumer and shopper.</div><br /> - 9/5/2011
Honest Tea Refreshes Labels
The label refresh was initiated over three years ago after a series of consumer insights suggested that the brand could be making a bigger visual impact on store shelves. - 9/5/2011
Liz Claiborne Strikes Joint Venture Deal for Mexx
The transaction is expected to strengthen Liz Claiborne's financial position and enable the company to de-consolidate the losses from Mexx. - 9/1/2011
Unilever Completes Divestiture
The buyer, Brynwood Partners, targets companies operating in the following sectors: consumer products, light manufacturing with low capital intensity, and businesses services. - 9/1/2011
Bare Escentuals Launches Global Platform
The new global platform pays tribute to the millions of women that consider Bare Escentuals to be as much about peer-to-peer community as it is about beauty products. - 9/1/2011
Molson Coors Names Controller
The executive will replace Bill Waters, who was named the Companys Chief Corporate Strategy Officer in January. - 8/31/2011
AFS Expands Trade Spend Management Offerings
AFS Technologies announces the acquisitions of Synectics Group Inc. and Answers Systems.<br /> - 8/30/2011
IBM to Acquire i2 to Accelerate Data Analytics
IBM announces a definitive agreement to acquire i2 to accelerate its business analytics initiatives and help clients in the public and private sectors address crime, fraud and security threats. <br /> - 8/29/2011
Nestle Invests in Thailand
<div>Nestle will invest more than CHF 98 million (THB 3.5 billion) in Thailand to increase manufacturing of its products including coffee and ice cream.</div><br /> - 8/29/2011
Green Mountain Coffee Sells Business
After acquiring Van Houtte from LJVH Holdings, GMCR announced it would pursue a sale of a portion of the business known as Filterfresh.