ARTICLES BY THIS AUTHOR
- 8/22/2011
Sara Lee Launches Multimedia Ad Campaign
<div>Sara Lee Deli announces the launch of a new, integrated marketing campaign to drive increased awareness of the Sara Lee Deli pre-sliced and sliced-to-order portfolios.</div><br /> - 8/22/2011
Goettler Distributing Selects Route Accounting System
<div>The beer distributor updates its direct store delivery technology to increase efficiency through real-time data transmission.</div><br /> - 8/22/2011
Kellogg Enriches Customer Engagement Initiatives
With a long history of innovation and some of the most trusted global brands, Kellogg has developed a vast consumer following. Now, new marketing solutions will help Kellogg establish even deeper relationships with consumers and engage them on a one-to-one basis across a variety of channels. - 8/22/2011
Electrolux Acquires Chilean Appliance Company CTI
<div>The acquisition makes Electrolux the largest supplier of appliances in Chile and Argentina.</div><br /> - 8/21/2011
Image Commerce: A New Way to Shop
The image commerce platform Stipple introduced yet another new way to shop on the Internet this time with a platform that turns images into targeted storefronts by accurately crediting a brand's products. - 8/16/2011
SABMiller Plans Foster's Takeover
SABMiller is taking its offer straight to Fosters shareholders after the Board of Directors rejected a similar proposal in June. - 8/16/2011
J. M. Smucker Decreases Coffee Prices
<div>Prices will decrease an average of six percent on impacted items and is driven by declines in the green coffee futures market.</div><br /> - 8/16/2011
Is Walmart Losing its Grip on Shoppers?
An overwhelming majority of Walmart shoppers no longer believe that it has the lowest prices. While the world's largest retailer is certainly not going to disappear, it seems to no longer dominate the U.S. retail landscape. Should consumer product companies re-evaluate the way they do business with Walmart? - 8/14/2011
General Mills Builds E-Commerce Site
The cloud-based, direct-to-consumer channel provides consumers a way to find and shop for gluten-free products and information.<br /> - 8/14/2011
Vantage Point: Weeding Through the DSR Market
Now everyone claims to be an Enterprise DSR. So how do you weed through the confusion and get what you need?