ARTICLES BY THIS AUTHOR
- 8/7/2011
Specialized Creates Brand Enthusiasts
Specialized Bicycles, a cycling company with 24 subsidiaries worldwide, was able to strike a balance between marketing and customer support to enhance responsiveness to social media mentions about its brand. - 8/7/2011
PepsiCo Responds to Spontaneous Consumer Chatter
Australian radio comedy duo Hamish and Andy and Smith's Snackfood Company brought "The People's Chip" to life based on votes cast by 400,000 listeners. Consumers plowed through a two-week supply of chips in just a few days, leaving them hungry for more. - 8/7/2011
Kraft Foods Fosters Digital Innovation
It's no secret that Kraft Foods is a leader in creating new consumer experiences in the digital world. Yet, until now, Kraft Foods has rarely talked about its process for bringing new ideas to life. In this exclusive interview, Kraft Foods takes us behind-the-scenes of its Digital Innovations group. - 8/7/2011
DSR Enterprise Vision
IBM Corporation and Relational Solutions collaborate to reveal tactics for achieving long-term sustainable success with an enterprise DSR. - 8/7/2011
Roku Boosts Revenue with Referral Marketing Program
With 25 percent of its customers buying a Roku player based on a referral from a friend, the company found a better way to leverage the influence of existing happy customers to grow its customer base. - 8/3/2011
Kraft Foods to Split into Two Companies
Having successfully executed its transformation plan, and 18 months into the Cadbury integration, the company has built a global snacking platform and a North American grocery business that now differ in their future strategic priorities, growth profiles and operational focus. So whats the logical thing to do? Spin off of the North American grocery business. - 8/2/2011
Ciao Bella Gelato Revamps Packaging
A new solution helps the premier gelato maker select a new packaging design expected to improve its appeal to customers.<br /> - 8/2/2011
L'Oreal Strikes Deal with Accenture CAS
<div>LOreal selects Accenture to implement its Accenture CAS software platform in support of LOreals field sales operations in the U.K. and the Republic of Ireland.</div><br /> - 8/2/2011
FIJI Water Acquires Landmark Vineyards
This acquisition follows FIJI Water's December 2010 acquisition of Paso Robles-based JUSTIN Vineyards and Winery.<br /> - 8/1/2011
Warnaco Selects Oracle to Support Global Expansion
The global apparel company leverages Oracle Retail to help build a global platform and optimize regional potential.