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Root Man

ARTICLES BY THIS AUTHOR

  • 8/7/2011

    Specialized Creates Brand Enthusiasts

    Specialized Bicycles, a cycling company with 24 subsidiaries worldwide, was able to strike a balance between marketing and customer support to enhance responsiveness to social media mentions about its brand.
  • 8/7/2011

    PepsiCo Responds to Spontaneous Consumer Chatter

    Australian radio comedy duo Hamish and Andy and Smith's Snackfood Company brought "The People's Chip" to life based on votes cast by 400,000 listeners. Consumers plowed through a two-week supply of chips in just a few days, leaving them hungry for more.
  • 8/7/2011

    Kraft Foods Fosters Digital Innovation

    It's no secret that Kraft Foods is a leader in creating new consumer experiences in the digital world. Yet, until now, Kraft Foods has rarely talked about its process for bringing new ideas to life. In this exclusive interview, Kraft Foods takes us behind-the-scenes of its Digital Innovations group.
  • 8/7/2011

    DSR Enterprise Vision

    IBM Corporation and Relational Solutions collaborate to reveal tactics for achieving long-term sustainable success with an enterprise DSR.
  • 8/7/2011

    Roku Boosts Revenue with Referral Marketing Program

    With 25 percent of its customers buying a Roku player based on a referral from a friend, the company found a better way to leverage the influence of existing happy customers to grow its customer base.
  • 8/3/2011

    Kraft Foods to Split into Two Companies

    Having successfully executed its transformation plan, and 18 months into the Cadbury integration, the company has built a global snacking platform and a North American grocery business that now differ in their future strategic priorities, growth profiles and operational focus. So whats the logical thing to do? Spin off of the North American grocery business.
  • 8/2/2011

    Ciao Bella Gelato Revamps Packaging

    A new solution helps the premier gelato maker select a new packaging design expected to improve its appeal to customers.<br />
  • 8/2/2011

    L'Oreal Strikes Deal with Accenture CAS

    <div>LOreal selects Accenture to implement its Accenture CAS software platform in support of LOreals field sales operations in the U.K. and the Republic of Ireland.</div><br />
  • 8/2/2011

    FIJI Water Acquires Landmark Vineyards

    This acquisition follows FIJI Water's December 2010 acquisition of Paso Robles-based JUSTIN Vineyards and Winery.<br />
  • 8/1/2011

    Warnaco Selects Oracle to Support Global Expansion

    The global apparel company leverages Oracle Retail to help build a global platform and optimize regional potential.