ARTICLES BY THIS AUTHOR
- 7/21/2011
Walmart Plans 300 More Store Openings by 2016
New and existing locations, totaling about 500 stores, will provide access to fresh and healthy food in more than 700 food deserts and will serve approximately 1.3 million people living in these areas. - 7/20/2011
Walmart to Give POS Data to Nielsen
The agreement marks Walmarts return to the CPG industrys information-sharing model. The majority of U.S. food, drug, mass, convenience and dollar store retailers already provide Nielsen with sales information. - 7/19/2011
WONKA Taps YouTube
<div>WONKA launches its first branded 360-degree interactive video in United States with a new WONKA YouTube channel.</div><br /> - 7/19/2011
Doritos Gets Face Time in Brazil
Paulo-based LiveAD partners with New York-based Night Agency to create a social storytelling Facebook campaign for global CPG brand.<br /> - 7/19/2011
L'Oreal Launches iAd
<div>L'Oréal USA will launch the first beauty iAd for iPad with a campaign for L'Oral Paris later this month.</div><br /> - 7/19/2011
Downstream Data Sharing: What's Your Status?
In 2010, a breakthrough new report proved that downstream data is a key initiative for consumer goods companies and retailers alike. This year, <em>CGT</em> is polling both trading partners again to determine how much headway has been made in data sharing strategies. - 7/19/2011
P&G Offers Virtual Beauty
The new multi-branded application is expected to enhance beauty regimen and purchase experience. <br /> - 7/19/2011
The Biggest Billionaires in Food and Beverage
2010 marked the third consecutive year that chief executives of the 500 biggest companies in the United States took a reduction in total compensation. By comparison, this year's Forbes.com list of The Worlds Billionaires broke records in size (1,210 billionaires) and total net worth ($4.5 trillion). Find out which food and beverage billionaires topped this list. - 7/18/2011
Nestle PetCare Leverages Mobile CRM
<div>StayinFront provides Nestle Purina PetCare with mobile support for in-field retail execution.</div><br /> - 7/18/2011
Levi's Gains SVP from Patagonia, Nike
The Levi's brand announces it has appointed Paul Zadoff as its new Senior Vice President of Wholesale Commercial Operations for the Americas.<br />