ARTICLES BY THIS AUTHOR
- 7/11/2011
New Options for Effective TPM
<div>For many consumer goods companies, trade promotion management (TPM) continues to be one of the most significant areas of marketing investment. Find out how cloud computing enables a more agile and cost-effective approach to improving trade effectiveness and more.</div><br /> - 7/5/2011
Wal-Mart, Kroger, Target Lead Top 100 Retail List
The first 10 spots on the annual Top 100 retailer list from STORES magazine hold the same names as last year, but pressures from the uncertain economy and the impact of online retail are forcing them to make changes to stay ahead. - 7/5/2011
Hain Celestial Promotes Basic Labeling
The Hain Celestial Group announces its continued commitment to a Back-to-Basics Approach to Product Labeling and for all consumer packaged goods companies to adopt truth-in-labeling standards.<br /> - 7/5/2011
General Mills Completes Yoplait Acquisition
General Mills has licensed the Yoplait brand from Yoplait since 1977, and operates the Yoplait business in the United States. Today, General Mills Yoplait USA business holds the No. 1 brand position in the U.S. yogurt category. <br /> - 7/5/2011
Wegmans App Features Product Scanning
<div>CEO Danny Wegman says the version 2.0 of the app came straight from customer feedback.</div><br /> - 7/5/2011
Nambe Puts E-Commerce in the Cloud
The cloud-based e-commerce solution is key to the companys strategy to increase the reach of its brand identity into new global markets. Site traffic has increased, even in advance of implementing Internet SEO strategies. - 7/5/2011
Hermes Leverages E-Commerce Platform
Hermes Fulfilment uses the cloud-based CDC eCommerce platform to help deliver e-commerce and multichannel retail services to its global customers.<br /> - 7/5/2011
Store Brands Continue to Dominate Consumer Interest
As shoppers economic concerns eased somewhat in the wake of the recession, some industry observers predicted that store brands would give up their recent gains as the economy rebounded. To the contrary, store brand sales reaching $88.5 billion overall, an all-time high. - 6/29/2011
Kindy Strengthens Innovation Strategy
The French manufacturer and distributor of socks and childrens shoes adopts technology to accelerate new product introduction and increase the efficiency of product development. - 6/29/2011
Kraft Names Former P&G Exec as EVP, Supply Chain
Daniel Myers brings more than 30 years of global supply chain experience.