ARTICLES BY THIS AUTHOR
- 6/27/2011
Phillips-Van Heusen Changes Name
The new name reflects the companys evolution to a global branded lifestyle and apparel company led by Calvin Klein and Tommy Hilfiger. - 6/26/2011
Monitoring and Measuring Social Media with Downstream Data
What do Facebook, LinkedIn, Groupon and Twitter all have in common? They are part of the growing social network phenomena that is permanently changing the way the world communicates...<br /> - 6/26/2011
Social Media and Downstream Data
Members of <em>CGT</em>s Downstream Data Share Group met on June 6, 2011 at the Consumer Goods Sales & Marketing Summit in NYC and engaged in a lively discussion about social media. Key discussion points included...<br /> - 6/26/2011
P&G Shares Diaper Making Secrets
P&G will make its advanced digital design tool available at no cost to American small and mid-sized manufacturers. The commitment is part of a new national effort among industry, universities and the federal government to create high-quality manufacturing jobs and enhance global competitiveness. - 6/23/2011
Newell Rubbermaid Names Unilever Exec as CEO
During his eight years at Unilever, Michael Polk is credited with transforming the company's business in the Americas and sharpening Unilever's portfolio strategy and creating a more competitive, faster growing, innovation-driven organization. - 6/23/2011
Campbell Elects Denise Morrison President & CEO
Morrison will succeed Douglas R. Conant, who will step down as President and CEO on July 31, 2011, after more than a decade in that role. - 6/21/2011
Kimberly-Clark, Wal-Mart Partner with Mobile App
The mobile application is expected to make it easy for shoppers to check-in at Walmart and engage with Kimberly-Clark products at the shelf.<br /> - 6/21/2011
Going Digital = Growth for CG Companies
Just a few years ago, digital information meant one thing to senior executives risk. However, CG companies are now using digital data to advance their competitive position. New analyses based on 148 companies highlights major opportunities for growth. - 6/21/2011
The State of Trade Promotion Optimization
<font size="2">Members of <i>CGT</i>s Trade Promotion Management Share Group met on June 6, 2011 and engaged in a lively discussion about what might just be the hottest topic of the year: Trade Promotion Optimization! With countless definitions and approaches floating around the industry, the share group set out to identify logical steps for getting from TPM to TPO rather than establishing a common definition...</font><font size="2"><br /></font><br /> - 6/20/2011
Foster's Group Rejects SABMiller Proposal
On June 20, 2011, Foster's Group Limited received and promptly rejected an unsolicited, non-binding and conditional proposal from SABMiller plc to acquire all of Foster's shares.