ARTICLES BY THIS AUTHOR
- 9/20/2011
10 Obstacles for Trade Spend Effectiveness
Executives from IDC Manufacturing Insights and MindTree Ltd share their experiences of TPM and TPO in the CG industry. Find out what the biggest hurdles are for effective TPM and learn how Global Fortune 500 CPG company adapted a single trade promotion solution in more than 30 countries, enabling greater ROI. <span><br /></span><br /> - 9/19/2011
PepsiCo Brand Launches New App
<div>The free application, from Quaker Oats and Zazu, aims to be the ultimate morning companion by allowing a new level of interaction with personal data.</div><br /> - 9/19/2011
Chiquita Sponsors MyPlate Nutrition
<div>As part of Chiquita's efforts to improve world nutrition, a newly designed, social media-integrated Chiquita.com website will launch in October.</div><br /> - 9/19/2011
Clarins Group Signs E-Commerce Agreement
The Clarins Group signs an agreement with PFSweb for its online direct-to-consumer support services throughout North America and Europe. <br /> - 9/19/2011
Coca-Cola FEMSA, Grupo CIMSA to Merge
In addition, through this transaction, Coca-Cola FEMSA will become the owner of a 13.2 percent stake in Promotora Industrial Azucarera, S.A. de C.V. ("PIASA"), a participant in the Mexican sugar industry.<br /> - 9/19/2011
Immaculate Baking Revamps Package Design
<div>To support an expansion in distribution, the companys marketing team undertook a package redesign and developed five alternative package design themes with the help of Affinnova Inc.</div><br /> - 9/19/2011
Walmart Acquires Ad Startup OneRiot
<div>A deal to acquire OneRiot occurred quickly within 30 days after @WalmartLabs met the team from OneRiot, according to Anand Rajaraman of @WalmartLabs.</div><br /> - 9/15/2011
Amway Does the Twist
NUTRILITE Fruits & Vegetables 2GO Twist Tubes provide the natural antioxidant equivalent of two of the nine to 13 recommended servings of fruits and vegetables a day in a convenient, squeezable tube. - 9/15/2011
P&G Shapes the Store
Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods. - 9/15/2011
American Greetings Offers Mobile Greetings
justWink offers the next generation of greeting card shoppers a connection with the mobile world for the first time.