ARTICLES BY THIS AUTHOR
- 9/20/2011
10 Obstacles for Trade Spend Effectiveness
Executives from IDC Manufacturing Insights and MindTree Ltd share their experiences of TPM and TPO in the CG industry. Find out what the biggest hurdles are for effective TPM and learn how Global Fortune 500 CPG company adapted a single trade promotion solution in more than 30 countries, enabling greater ROI. <span><br /></span><br /> - 9/19/2011
Coca-Cola FEMSA, Grupo CIMSA to Merge
In addition, through this transaction, Coca-Cola FEMSA will become the owner of a 13.2 percent stake in Promotora Industrial Azucarera, S.A. de C.V. ("PIASA"), a participant in the Mexican sugar industry.<br /> - 9/19/2011
Immaculate Baking Revamps Package Design
<div>To support an expansion in distribution, the companys marketing team undertook a package redesign and developed five alternative package design themes with the help of Affinnova Inc.</div><br /> - 9/19/2011
Walmart Acquires Ad Startup OneRiot
<div>A deal to acquire OneRiot occurred quickly within 30 days after @WalmartLabs met the team from OneRiot, according to Anand Rajaraman of @WalmartLabs.</div><br /> - 9/19/2011
PepsiCo Brand Launches New App
<div>The free application, from Quaker Oats and Zazu, aims to be the ultimate morning companion by allowing a new level of interaction with personal data.</div><br /> - 9/19/2011
Chiquita Sponsors MyPlate Nutrition
<div>As part of Chiquita's efforts to improve world nutrition, a newly designed, social media-integrated Chiquita.com website will launch in October.</div><br /> - 9/19/2011
Clarins Group Signs E-Commerce Agreement
The Clarins Group signs an agreement with PFSweb for its online direct-to-consumer support services throughout North America and Europe. <br /> - 9/15/2011
Windex is Going Miniature
The launch of Windex Mini comes on the heels of Johnson's speech at the 2011 Fortune Brainstorm Green conference in April 2011. - 9/15/2011
Why Didnt I Think of That?
<em>CGT</em> Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 9/15/2011
LeapFrog Takes a Big Leap
LeapFrog Enterprises, Inc. unveils LeapPad, a personalized learning tablet designed for kids ages four and up.