ARTICLES BY THIS AUTHOR
- 11/11/2013
Why Women Matter in Consumer Goods
There is no industry where women play a more dominant role as workers, producers and consumers than the retail and consumer products industry. However, a new report shows that the number of women that sit on the boards of consumer goods and retail companies is not where it needs to be given women's aggregate market impact. - 11/5/2013
Nestle Drives Digital Innovation
Nestle has set up an innovation outpost in Silicon Valley, Calif. to help deepen relationships with consumers online and in social media. - 11/5/2013
McCormick Taps Big Data Platform
Under the agreement, McCormick will use Enterras Cognitive Reasoning Platform to develop insights and services to better serve consumers and its ecosystem of food and beverage partners. - 11/4/2013
Nicole Miller Rolls Out PLM and SCM Software
NGC's software is expected to enable Nicole Miller to optimize lead times, drive down costs, maximize profit opportunities, and respond quickly to fast-changing consumer preferences. - 11/4/2013
Nestle Pledges Ambitious Salt Reduction
Nestle has pledged to accelerate the reduction of salt across all its food brands worldwide to support a World Health Organization salt target of no more than 5g of salt per person, per day, by 2025. - 11/4/2013
Walmart Makes New Manufacturing Commitments
Building on Walmart's commitment to purchase an additional $50 billion in U.S.-made products over the next 10 years, Walmart U.S. President and CEO Bill Simon and Secretary of Commerce Penny Pritzker announce that three suppliers have made new domestic manufacturing commitments that will create 385 jobs. - 11/4/2013
Velocity Data Service Achieves SAP Certification
The Velocity service provides real-time visibility into retail performance, down to the retail store level by SKU and daily or weekly, for manufacturers running the SAP demand signal management software. - 11/4/2013
Orchestro Brings Data Science to Retail Shelf
Orchestro-to-Go is expected to put the power of the demand signal repository (DSR) and advanced algorithms at the fingertips of field personnel. - 11/4/2013
Symphony EYC Acquires Slingshot
The new offering complements the existing Connected Customer suite by enabling FMCG brands and retailers to encourage customer purchasing across social, digital and printed channels. - 11/4/2013
Lindt USA Revamps Web Site
The premium chocolatier celebrates its web site with exclusive products, a free shipping offer and gift-with-purchase promotion.