ARTICLES BY THIS AUTHOR
- 11/17/2013
Oh, There's No Place Like a Phone for the Holidays
Mobile commerce will grow exponentially during the 2013 holiday season with consumers buying at home and in store via their phone. In fact, mobility will drive e-commerce sales gains of between 13 percent and 15 percent. Today's sales and marketing strategies, therefore, need to acknowledge the mobile device not as a "channel" but rather as gateway to multiple channels. - 11/17/2013
Kraft Foods Achieves Active Execution
In order to grow market share, the company embarked on a mobile solution strategy in March 2007 that would abandon its 100 percent paper-based retail execution system. - 11/15/2013
Kraft Foods Canada Improves Packaging Line Efficiency
In order to address allergen management concerns, Kraft Foods Canada scans each label after it has been attached on the packaging line to ensure that it matches the package contents. But the laser scanner type ID readers used in the past to inspect the company' barbeque sauce products were subject to read failures. Find out how Kraft solved the problem by switching to image-based DataMan 300 ID readers. - 11/14/2013
Kimberly-Clark Pursuing Spin-Off Of Health Care Business
A spin-off would create a stand-alone, publicly traded health care company with approximately $1.6 billion in annual net sales and leading market positions in both surgical and infection prevention products and medical devices. - 11/12/2013
Revlon Names President and CEO
The new CEO joins the company as part of its recent acquisition of The Colomer Group, and comes from prior roles at Reckitt Benckiser, J&J and P&G. - 11/12/2013
Starbucks to Pay $2.7B to Kraft
The independent arbitrator in the dispute between Kraft Foods and Starbucks Coffee Company ruled that Starbucks must pay more than $2.7 billion in total cash compensation for its unilateral termination of the companies' coffee contract. - 11/12/2013
AkzoNobel Taps Data for Forecast Accuracy
The global paint and coatings company uses Terra Technologys solution to reduce forecast error by an additional 25 percent. - 11/12/2013
Bolthouse Farms Tests New Marketing
A new social media engagement program scans photos and visuals from public Instagrammer posts and verifies imagery of branded content, recognizing not only keyword and hashtag use but also photo use. - 11/11/2013
Why Women Matter in Consumer Goods
There is no industry where women play a more dominant role as workers, producers and consumers than the retail and consumer products industry. However, a new report shows that the number of women that sit on the boards of consumer goods and retail companies is not where it needs to be given women's aggregate market impact. - 11/11/2013
Smart Approach to ASM to Improve Business Efficiency and Performance
Application Support and Maintenance (ASM) is quickly becoming an IT agenda, but probably not for the right reasons.