ARTICLES BY THIS AUTHOR
- 11/17/2013
Fall 2013 Tech Preview Guide
<em>CGT</em> introduces you to seven new solutions that empower consumer goods companies to reach business goals and amplify opportunities - 11/17/2013
Building Brand Advocacy through Digital Consumer Engagement
With the advent of personalized digital marketing, social and mobile engagement, and rich consumer insights, brands now have an unprecedented ability to engage directly with consumers, shifting the balance of power between manufacturers and retailers. This month, we asked Cassandra Moren, senior director, CG & Retail Solutions Industry Marketing, Oracle, to weigh in on this unstoppable trend. - 11/15/2013
Kraft Foods Canada Improves Packaging Line Efficiency
In order to address allergen management concerns, Kraft Foods Canada scans each label after it has been attached on the packaging line to ensure that it matches the package contents. But the laser scanner type ID readers used in the past to inspect the company' barbeque sauce products were subject to read failures. Find out how Kraft solved the problem by switching to image-based DataMan 300 ID readers. - 11/14/2013
Kimberly-Clark Pursuing Spin-Off Of Health Care Business
A spin-off would create a stand-alone, publicly traded health care company with approximately $1.6 billion in annual net sales and leading market positions in both surgical and infection prevention products and medical devices. - 11/12/2013
Revlon Names President and CEO
The new CEO joins the company as part of its recent acquisition of The Colomer Group, and comes from prior roles at Reckitt Benckiser, J&J and P&G. - 11/12/2013
Starbucks to Pay $2.7B to Kraft
The independent arbitrator in the dispute between Kraft Foods and Starbucks Coffee Company ruled that Starbucks must pay more than $2.7 billion in total cash compensation for its unilateral termination of the companies' coffee contract. - 11/12/2013
AkzoNobel Taps Data for Forecast Accuracy
The global paint and coatings company uses Terra Technologys solution to reduce forecast error by an additional 25 percent. - 11/12/2013
Bolthouse Farms Tests New Marketing
A new social media engagement program scans photos and visuals from public Instagrammer posts and verifies imagery of branded content, recognizing not only keyword and hashtag use but also photo use. - 11/11/2013
Smart Approach to ASM to Improve Business Efficiency and Performance
Application Support and Maintenance (ASM) is quickly becoming an IT agenda, but probably not for the right reasons. - 11/11/2013
Quaker Oats Brand Mascot to Support Movember Movement
"Larry the Quaker Guy" grows a mustache to raise awareness for men's health cause.