ARTICLES BY THIS AUTHOR
- 11/19/2013
Unilever Launches Project Sunlight
The consumer products company teams with new mom Fergie on Universal Children's Day and marks the launch with donations to help two million children. - 11/18/2013
Unilever Agrees to Sell Three Brands
Unilever has signed an agreement for the sale of its Soft & Beautiful, TCB and Pro-Line Comb-Thru brands to Strength of Nature for an undisclosed amount. - 11/17/2013
The Reputation Imperative
As much as reputation leaders (most frequently the senior communicator, chief marketing officer or the head of business strategy) would like to be able to tell CEOs and board members that everything is under control, the fact is when it comes to stakeholder relationship management, everything is not under control. Although most companies agree that reputation management is important, relatively few have figured out what to do about it. - 11/17/2013
McCormick Leaves a Mark on Consumers
McCormick's new digital service, FlavorPrint, is a testament to the role that collaboration (both internal and external) plays when it comes to delivering meaningful consumer experiences both online and off. - 11/17/2013
Happy Thankgivukkah!
<em>CGT</em> Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 11/17/2013
Kellogg Keeps Digital Shoppers in Mind
It's no secret that consumer programs aimed at the digital shopper represent a huge opportunity for brands to engage consumers and improve marketing efficiencies. That's one reason why Kellogg Company recently enhanced its consumer loyalty program. - 11/17/2013
Oh, There's No Place Like a Phone for the Holidays
Mobile commerce will grow exponentially during the 2013 holiday season with consumers buying at home and in store via their phone. In fact, mobility will drive e-commerce sales gains of between 13 percent and 15 percent. Today's sales and marketing strategies, therefore, need to acknowledge the mobile device not as a "channel" but rather as gateway to multiple channels. - 11/17/2013
Kraft Foods Achieves Active Execution
In order to grow market share, the company embarked on a mobile solution strategy in March 2007 that would abandon its 100 percent paper-based retail execution system. - 11/17/2013
Five Trends to Follow in Retail
Despite the e-commerce boom, brick-and-mortar stores should still account for approximately 85 percent of U.S. retail sales in 2025. But that doesn't mean your company should stand still. Here, McKinsey & Company identifies five trends will most impact on the industry, from demographic changes to emerging retail business models. - 11/17/2013
Fall 2013 Tech Preview Guide
<em>CGT</em> introduces you to seven new solutions that empower consumer goods companies to reach business goals and amplify opportunities