ARTICLES BY THIS AUTHOR
- 1/2/2014
No More "Big Data"
Forget Big Data. Instead of starting with the concept of Big Data, why not start with what you want Big Data to help you achieve: Big Actions - more clearly stated, <strong>revenue-generating actions</strong>. - 12/19/2013
Hershey to Acquire Chinese Food Company
Hershey has increased its investment in China over the past several years and is one of the fastest growing confection companies in China. - 12/19/2013
IBM to Acquire Big Data Company Aspera
Aspera's technology helps companies securely speed the movement of massive data files around the world. - 12/19/2013
The Jones Group to be Acquired
The transaction is valued at approximately $2.2 billion, including net debt. Upon completion of the transaction, The Jones Group will become a privately held company. - 12/19/2013
Godiva Taps E-Commerce for Online Growth
The luxury Belgian chocolatier has chosen eCommera and its cloud base e-commerce platform DynamicCommerce, which is powered by Demandware. - 12/19/2013
Kao Corporation Makes Organizational Changes
Paul Nunnari is named President of Kao Canada and John Sullivan is named Vice President of Sales, Kao USA Inc. - 12/17/2013
Why Whole Foods is Dropping Chobani
Social media may have played a big part in the grocer's decision as 20,000 consumers have taken action to urge Chobani to drop GMOs from its supply chain, and posted comments on Chobanis Facebook page. - 12/15/2013
Kellogg Consumer Insights Drive New Products
The new products stretch across Kellogg Company's U.S. portfolio, including cereal, snacks and frozen foods, and will deliver the taste and nutrition consumers are seeking, while providing options that meet their increasingly hectic lifestyles. - 12/15/2013
Coca-Cola Announces Organizational Changes
Effective January 1, 2014, the integrated North America business will be segmented into a traditional company and bottler operating model that will better suit the unique needs of the North America market. - 12/15/2013
Campbell Names VP, Integrated Marketing
The candidate will be responsible for establishing the strategic direction for Campbells advertising, media, global design and digital marketing and social media, and for ensuring alignment with Campbells business strategies.