ARTICLES BY THIS AUTHOR
- 1/13/2014
Godiva Selects Agency for Social Media
Godiva wanted a social media agency that had experience in the food and hospitality industry to help it establish a reputable social presence in the UK. - 1/13/2014
BLACK+DECKER Launches New Brand Identity
BLACK+DECKER will launch new products and marketing campaigns to modernize the brand, as well as engage with its customers through a strong home-living experience. - 1/13/2014
Publix Expands Data Warehouse
The greater data capacity is expected to enhance enterprise agility, provide right-time support for improved customer insight and service. - 1/12/2014
LEGO Partners for New Branded Merchandise
The LEGO Group announces a new partnership with Twentieth Century Fox Consumer Products to produce a construction set and licensed LEGO minifigures inspired by the iconic television series, THE SIMPSONS. - 1/7/2014
WhiteWave Names President of Newly Acquired Earthbound Farm
The new leader brings more than 22 years of CPG and food industry experience from companies including Dean Foods Morningstar division, ConAgra Foods and Swift and Company. - 1/7/2014
Munchkin Grows with Acquisition of BRICA
The acquisition adds BRICA's strong travel portfolio, including market-leading auto sunshades and mirrors, to the Munchkin product portfolio. - 1/6/2014
Mondelez Global Sells SnackWell's Business
Brynwood Partners has a well-established track record of reviving smaller brands or businesses that are divested from large corporations. - 1/6/2014
New Coty Joint Venture Focuses on Key Emerging Market
The new entity will allow Coty to consolidate the distribution of its products and ensure a cohesive marketing strategy throughout the United Arab Emirates. - 1/6/2014
Campbell Names President, Greater China
Earlier in his career, the candidate held general management, marketing and sale roles across Asia with global companies such as Coca-Cola, Colgate-Palmolive, Duracell and Nestl. - 1/6/2014
Kleenex Celebrates 90 Years
The Kleenex brand is elevating its passion for design by partnering with well-known style icon Isaac Mizrahi to introduce four new and unique designs to the Kleenex Expressions line of products.