ARTICLES BY THIS AUTHOR
- 1/13/2014
GUESS Launches Customer Loyalty App
The new GUESS app merges social loyalty with traditional loyalty by rewarding brand ambassador customers for extending GUESS campaigns and promotions through their social networks. - 1/13/2014
Girl Scouts Tap Mobile Technology
Girl Scouts began incorporating more technology into their daily operations, outfitting staff with Verizon smartphones and mobile hotspots to manage their large service areas. - 1/13/2014
Green Mountain Coffee to Seek Name Change
Vermont's Green Mountain Coffee Roasters Inc. is planning to ask its shareholders to change the company's name to Keurig Green Mountain Inc. - 1/12/2014
LEGO Partners for New Branded Merchandise
The LEGO Group announces a new partnership with Twentieth Century Fox Consumer Products to produce a construction set and licensed LEGO minifigures inspired by the iconic television series, THE SIMPSONS. - 1/7/2014
Munchkin Grows with Acquisition of BRICA
The acquisition adds BRICA's strong travel portfolio, including market-leading auto sunshades and mirrors, to the Munchkin product portfolio. - 1/7/2014
WhiteWave Names President of Newly Acquired Earthbound Farm
The new leader brings more than 22 years of CPG and food industry experience from companies including Dean Foods Morningstar division, ConAgra Foods and Swift and Company. - 1/6/2014
Campbell Names President, Greater China
Earlier in his career, the candidate held general management, marketing and sale roles across Asia with global companies such as Coca-Cola, Colgate-Palmolive, Duracell and Nestl. - 1/6/2014
Kleenex Celebrates 90 Years
The Kleenex brand is elevating its passion for design by partnering with well-known style icon Isaac Mizrahi to introduce four new and unique designs to the Kleenex Expressions line of products. - 1/6/2014
Mondelez Global Sells SnackWell's Business
Brynwood Partners has a well-established track record of reviving smaller brands or businesses that are divested from large corporations. - 1/6/2014
New Coty Joint Venture Focuses on Key Emerging Market
The new entity will allow Coty to consolidate the distribution of its products and ensure a cohesive marketing strategy throughout the United Arab Emirates.