ARTICLES BY THIS AUTHOR
- 12/15/2013
The Digital Revolution is not Simply a Technology Issue: How Consumer Brands are Struggling with Digital Disruption
<em>Digital is blurring the boundaries between consumers, stores and consumer brands. This holds major opportunities for consumer facing brands prepared to radically reshape for the digital world and clear risks for those who fail to. </em> - 12/12/2013
The State of Trade Spend in CPG
Booz & Company recently conducted the bi-annual refresh of its <em>Customer Planning and Trade Spend</em> study, revealing that a majority of consumer goods companies believe they spend too many resources on trade promotion management and are unhappy with the quality of the tools/systems available to manage investments. Executives from Kimberly-Clark, Kraft Foods and McCormick & Company discuss the pain points, best practices and tips for better efficiency in customer planning and trade spend. - 12/12/2013
The Future of E-Commerce
We have heard the argument by some consumer goods manufacturers that direct-to-consumer e-commerce will upset their retailer. This is changing. The Apparel & Footwear sector moved beyond this argument, and other sectors are soon to change the dynamic as well. Whether they open their own stores, follow China's model of a store-within-a-store, sell via Amazon or direct-to-consumer via web sites, change is upon us. - 12/12/2013
2013 Top 100: Food
Big break ups led to big changes on this Top 20 list of food manufacturers in 2012. - 12/12/2013
Seasons Greetings
The Celestial Seasonings brand offers six handcrafted, all-natural holiday teas that capture the traditional flavors of the season. - 12/12/2013
2013 Top 100: Housewares/Appliances
Find out which companies are plugging along as the Top 10 leaders in this competitive market. - 12/12/2013
On the Up and Up
<em>CGT</em> Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue. - 12/12/2013
Add a Little Sparkle
Following a limited distribution in the northeast, Sparkling Fruit2O has seen a positive response both from consumers and retailers. - 12/12/2013
2013 Top 100: Apparel, Accessories & Footwear
Find out which Top 20 companies were deemed most fashionable by consumers in 2012. - 12/12/2013
Comfortably Fashionable
The new campaign focuses on the brand's iconic, yet evolving image and continued partnership with stylist and fashion icon, Rachel Zoe.