ARTICLES BY THIS AUTHOR
- 5/27/2014
Bringing Brands to Life
The SC Johnson Frank Lloyd Wright-designed Research Tower opens to the public, for the first time ever, on May 2, 2014. - 5/27/2014
2014 Visionaries
<em>CGT</em> proudly presents its newest class of Visionaries; 11 consumer goods professionals who are shaping the future of their companies with unprecedented business and technology initiatives. - 5/27/2014
Pilgrim's Pride Bids for Hillshire Brands at $6.4B
This announcement comes after a pending agreement for Hillshire to acquire Pinnacle Foods for $6.6 billion. - 5/27/2014
Hostess Brands Names CEO
The new CEO previously served as chief executive of AdvancePierre Foods and president of Pinnacle. - 5/27/2014
Redrawing the Frontiers
CG companies are in need of an overhaul. Historically, it was logical to structure a multinational's operations on the basis of geography, but this way of working is no longer fit for purpose due to factors such as globalization and different levels of digital maturity. At the same time, companies now require much more sophisticated approaches to engage and excite their customers. - 5/27/2014
Quite the Combo
Sun-Maid kicks off its "Snack 'n' Read" promotion with HarperCollins picture book offer and sweepstakes. - 5/27/2014
The 10 Worst Supermarket Chains
Here is a look at the 10 supermarkets that finished at the bottom of the rankings starting with last-place finisher Walmart. - 5/27/2014
7 Characteristics of a Visionary
In her monthly column, Lora Cecere reveals what it takes to get consumer goods companies unstuck and lead business and technology transformation in the industry. - 5/27/2014
Mini Celebrations
PEEPS celebrates every day with introduction of PEEPS MINIS in three new flavors: Strawberry Creme, Chocolate Creme and Sour Watermelon.