ARTICLES BY THIS AUTHOR
- 8/21/2014
Market for Growth
Marketing programs need to change. The opportunity is to execute test and learn strategies and to get good at listening. - 8/21/2014
Mike's Hard Lemonade Goes All In on Digital?
In step with its target consumer, Mike's Hard Lemonade made the decision to trade in its historically TV-dominated marketing strategy for one that's 100 percent digital in 2014. This change will give the brand the opportunity to engage with its target consumers more frequently and be part of the two-way conversation. - 8/21/2014
Oscar Mayer Awakens Sizzling Consumer Conversations
As the bacon category leader, Kraft Foods Group, Inc.'s billion-dollar Oscar Mayer brand does not need marketing gimmicks to keep consumers coming back for more of its beloved bacon products. But, its comfortable position is not stopping the brand from pursuing its passion to delight bacon aficionados and loyal consumers with one innovation after another. - 8/21/2014
Going Mainstream
There will come a day very soon when the words "crowdsourcing" and "open innovation" will become quaint, archaic reminders of ideation history. Here's why... - 8/21/2014
Dannon Conducts A Social Experiment
A recent digital couponing campaign proved fruitful for The Dannon Company, which is on a on a mission to evolve the way with which it engages consumers and encourage them to eat yogurt every day. - 8/20/2014
TOMS Partners With Bain to Accelerate Growth
TOMS Founder and Chief Shoe Giver Blake Mycoskie will continue as visionary of the company and remain the 50 percent owner of TOMS. - 8/20/2014
Mars Names President, Global Chocolate
The executive has established an impressive record of leadership and collaboration through various roles with Mars over the past 22 years. - 8/19/2014
The Forgotten Continent of Consumers: Africa
Selling to Americans is one thing, but how do product developers learn what the growing African consumer class wants? - 8/19/2014
O'Neill Gets Personal Online
When the company decided to launch its online channel, ONeill was determined to maintain that same level of observation and personalization across the Internet as it did in its brick-and-mortar stores even though it could no longer see its customers. - 8/18/2014
P&G Identifies Warehouse Global Standard
Procter & Gamble has identified a global best practice for case picking and truck loading,driving down freight costs, increasing labor productivity by 15+ percent, and reducing material handling and in-transit damage.