ARTICLES BY THIS AUTHOR
- 8/6/2014
Peet's Acquires Mighty Leaf Tea
The addition of Mighty Leaf Tea marks another important step in Peet's growth. Peet's began its biggest U.S. retail coffee shop expansion ever last year, which will add nearly 60 stores by the end of this year. - 8/4/2014
Coca-Cola Invests Additional $5B in Africa
The investment, to be made over the next six years, increases its total announced investment in Africa to $17 billion from 2010 to 2020. - 8/3/2014
P&G to Shed Up to 100 Brands
The company will sell or exit 90 to 100 brands in a bold attempt to refocus the business on 70 to 80 remaining best-selling brand names. "Less will be much more," CEO A.G. Lafley told analysts. - 8/3/2014
Reckitt Benckiser, Facebook Form Innovative Global Partnership
The two companies have committed to integrating members of their global sales, marketing and creative teams to connect brands, like Lysol, Mucinex, MegaRed and Air Wick, with people on Facebook to bring them innovative solutions for healthier lives and happier homes. - 7/31/2014
Target Gains CEO from PepsiCo
As Targets new CEO, Brian Cornells top priorities will be accelerating the companys performance and advancing Targets omnichannel evolution. - 7/31/2014
Mars Completes P&G Pet Food Deal
Mars will also exercise the option to purchase P&G's pet food business in more regions to reinforce the company's strategic intent to build its presence in emerging markets. - 7/30/2014
Nestle Creates a Learning App for Kids
Nestls milk drink brand Nido creates a free interactive educational app to encourage children to read, stick to daily routines, like brushing their teeth and improve their memory and attention. - 7/30/2014
Mondelez Appoints Chief Growth Officer
The role integrates multiple growth drivers to accelerate the expansion of global innovation platforms, Power Brands and breakthrough technologies. - 7/29/2014
LeapFrog Names VP of Platform Marketing
The executive will lead LeapFrog's efforts to grow the company's existing platforms, while developing future engaging and educational experiences for children that broaden the LeapFrog brand experience with children and parents. - 7/29/2014
General Mills Launches Global Innovation Challenge
General Mills Worldwide Innovation Network announces the launch of a global innovation challenge to reduce greenhouse gases.