ARTICLES BY THIS AUTHOR
- 8/27/2014
Jockey Partners with Gerber for Childrenswear Line
The Baby Jockey collection for boys and girls includes bodysuits, sleep 'n play outfits, accessories and pant sets ranging in sizes 0 to 3 to 24 months. - 8/27/2014
Jamba Juice Supports Business Processes for Growth
Jamba teams with Capgemini as part of its effort to achieve 10 percent to 20 percent G&A reduction goal and drive accelerated growth. - 8/26/2014
Digital Delivery: How CPG Companies Can Entice E-Consumers
Consumer packaged goods companies are under intense pressure to transform their digital platforms to satisfy rapidly changing consumer preferences and demands. - 8/25/2014
Latino Shoppers Mirror Habits of American Consumers
Over the past decade, the food buying habits of Hispanics have begun to mirror those of American consumers as a whole, and U.S. marketers must be aware of various emerging trends if they seek to effectively reach the increasingly influential Latino consumer segment - 8/25/2014
McCormick Reveals Trends in American Homemade Meals
Because it's clear that homemade still matters, McCormick is collecting and sharing mealtime stories, tips and recipes from Americans who are cooking a meal with flavor and family at its heart. - 8/25/2014
Sam's Club Calls on Small Businesses for New Products
Sams Club is participating in the event to engage new suppliers, strengthen relationships with local suppliers, and identify new food and beverage products relevant to Sams Club members in the Southwest and Western regions. - 8/25/2014
Keurig Shares Soar After Kraft Announcement
According to Kraft's Executive Vice President and President, Beverages Dino Bianco, this agreement offers the opportunity for expanded distribution across multiple channels, and is another example of Kraft's focus on long-term growth in action. - 8/21/2014
Mike's Hard Lemonade Goes All In on Digital?
In step with its target consumer, Mike's Hard Lemonade made the decision to trade in its historically TV-dominated marketing strategy for one that's 100 percent digital in 2014. This change will give the brand the opportunity to engage with its target consumers more frequently and be part of the two-way conversation. - 8/21/2014
Oscar Mayer Awakens Sizzling Consumer Conversations
As the bacon category leader, Kraft Foods Group, Inc.'s billion-dollar Oscar Mayer brand does not need marketing gimmicks to keep consumers coming back for more of its beloved bacon products. But, its comfortable position is not stopping the brand from pursuing its passion to delight bacon aficionados and loyal consumers with one innovation after another. - 8/21/2014
Going Mainstream
There will come a day very soon when the words "crowdsourcing" and "open innovation" will become quaint, archaic reminders of ideation history. Here's why...