ARTICLES BY THIS AUTHOR
- 8/27/2014
GMA Announces Industry Initiative on Ingredients Added to Food
The Grocery Manufacturers Association announces a five-part initiative that will advance the procedures used to assess the safety of ingredients used in food products. - 8/27/2014
Goodyear Names Global Sales and Marketing Exec
Goodyear's new senior sales and marketing executive will be responsible for establishing a program of sales and marketing excellence aligned with the company's focus on working from the market back to enhance the customer and consumer experience. - 8/26/2014
Digital Delivery: How CPG Companies Can Entice E-Consumers
Consumer packaged goods companies are under intense pressure to transform their digital platforms to satisfy rapidly changing consumer preferences and demands. - 8/25/2014
Keurig Shares Soar After Kraft Announcement
According to Kraft's Executive Vice President and President, Beverages Dino Bianco, this agreement offers the opportunity for expanded distribution across multiple channels, and is another example of Kraft's focus on long-term growth in action. - 8/25/2014
Latino Shoppers Mirror Habits of American Consumers
Over the past decade, the food buying habits of Hispanics have begun to mirror those of American consumers as a whole, and U.S. marketers must be aware of various emerging trends if they seek to effectively reach the increasingly influential Latino consumer segment - 8/25/2014
McCormick Reveals Trends in American Homemade Meals
Because it's clear that homemade still matters, McCormick is collecting and sharing mealtime stories, tips and recipes from Americans who are cooking a meal with flavor and family at its heart. - 8/25/2014
Sam's Club Calls on Small Businesses for New Products
Sams Club is participating in the event to engage new suppliers, strengthen relationships with local suppliers, and identify new food and beverage products relevant to Sams Club members in the Southwest and Western regions. - 8/21/2014
Deckers Steps Out with Digital Marketing
Deckers Outdoor Corporation experienced 70 percent year-over-year growth since 2012 by strengthening its social media advertising and creating PLAs that replicate the in-store experience for online customers. - 8/21/2014
Market for Growth
Marketing programs need to change. The opportunity is to execute test and learn strategies and to get good at listening. - 8/21/2014
Mike's Hard Lemonade Goes All In on Digital?
In step with its target consumer, Mike's Hard Lemonade made the decision to trade in its historically TV-dominated marketing strategy for one that's 100 percent digital in 2014. This change will give the brand the opportunity to engage with its target consumers more frequently and be part of the two-way conversation.