ARTICLES BY THIS AUTHOR
- 8/27/2014
Jamba Juice Supports Business Processes for Growth
Jamba teams with Capgemini as part of its effort to achieve 10 percent to 20 percent G&A reduction goal and drive accelerated growth. - 8/27/2014
GMA Announces Industry Initiative on Ingredients Added to Food
The Grocery Manufacturers Association announces a five-part initiative that will advance the procedures used to assess the safety of ingredients used in food products. - 8/26/2014
Digital Delivery: How CPG Companies Can Entice E-Consumers
Consumer packaged goods companies are under intense pressure to transform their digital platforms to satisfy rapidly changing consumer preferences and demands. - 8/25/2014
McCormick Reveals Trends in American Homemade Meals
Because it's clear that homemade still matters, McCormick is collecting and sharing mealtime stories, tips and recipes from Americans who are cooking a meal with flavor and family at its heart. - 8/25/2014
Sam's Club Calls on Small Businesses for New Products
Sams Club is participating in the event to engage new suppliers, strengthen relationships with local suppliers, and identify new food and beverage products relevant to Sams Club members in the Southwest and Western regions. - 8/25/2014
Keurig Shares Soar After Kraft Announcement
According to Kraft's Executive Vice President and President, Beverages Dino Bianco, this agreement offers the opportunity for expanded distribution across multiple channels, and is another example of Kraft's focus on long-term growth in action. - 8/25/2014
Latino Shoppers Mirror Habits of American Consumers
Over the past decade, the food buying habits of Hispanics have begun to mirror those of American consumers as a whole, and U.S. marketers must be aware of various emerging trends if they seek to effectively reach the increasingly influential Latino consumer segment - 8/21/2014
Going Mainstream
There will come a day very soon when the words "crowdsourcing" and "open innovation" will become quaint, archaic reminders of ideation history. Here's why... - 8/21/2014
Dannon Conducts A Social Experiment
A recent digital couponing campaign proved fruitful for The Dannon Company, which is on a on a mission to evolve the way with which it engages consumers and encourage them to eat yogurt every day. - 8/21/2014
The New Experience Imperative
It's a new world full of new consumers that need and want to be served in new and different ways. <em>CGT</em>'s publisher Albert Guffanti sits down with Mark Osborn, Global Lead Consumer Products Industry Marketing with SAP, to discuss this new landscape of opportunity for today's consumer products marketers.