ARTICLES BY THIS AUTHOR
- 9/10/2014
Selling DTC: How PIM Helps CG Manufacturers Prepare For New Sales Frontier
For brand manufacturers, the launch of direct-to-consumer (D2C) sales channels is critical to staying competitive and represents an unprecedented opportunity to build a direct relationship with its customers. - 9/10/2014
Orchestro Reveals Latest Release of Promotion Execution Management Solution
The company also announces unlimited user pricing, expected to enable both large and mid-sized consumer goods companies to broaden usage of impactful insights across the enterprise. - 9/10/2014
NECCO Names CEO from Mars, Kraft Foods
The executive has over 15 years of general management experience in the consumer packaged goods industry across confections, beverage, food, and snacks. - 9/8/2014
Constellation Brands Streamlines Retail Execution with Mobile App
Constellation Brands uses Flowfinity software to achieve real-time, actionable field data for planning, managing distributor activity and optimizing sales opportunities. - 9/8/2014
General Mills Boosts Organics with Annie's Acquisition
The proposed acquisition will expand General Mills fast-growing natural and organic foods business, and has an aggregate value of approximately $820 million. - 9/8/2014
Mondelez Releases First Well-Being Progress Report
The report details important steps Mondelez International has made to meet key well-being metrics in the areas of mindful snacking, sustainability, communities and safety. - 9/8/2014
3 Social Media Trends in the Consumer Marketplace
Mintel identifies and highlights three new trends in online consumer marketplace behavior this quarter that are helping shape the social media landscape. - 9/7/2014
CGT Announces Business & Technology Award Finalists
<em>CGT</em> is pleased to announce the 12 finalists for the 2014 Business & Technology Awards. Which one of three outstanding IT executives will be named <em>CGT</em>'s 2014 CIO Of The Year? Plus, join us in October to find out which companies will take home awards for excellence in Supply Chain, Customer Management and SMB Market Growth. - 9/4/2014
Dr Pepper Snapple Seeks to Buy Davis Beverage Group
The deal would nearly double DPSs company-owned distribution in Pennsylvania and add glass package manufacturing capabilities. - 9/3/2014
Enterra and SAP to Deliver Big Data Analytics to Iconic Brands
Enterra will develop next-generation cognitive computing solutions using the SAP HANA platform and also plans to develop and market new, advanced analytics and insights product and service offerings that will run on SAP HANA.