ARTICLES BY THIS AUTHOR
- 10/8/2014
VTech Unveils New Line of Smart Toys
The new toys are expected to foster the love of learning and assist in reaching key childhood development milestones. - 10/8/2014
Land O'Lakes Reinforces the Business Through IT
Legacy can be a fine thing, and Land O'Lakes, Inc. has it in spades. But in the world of technology, legacy has different implications. Land O'Lakes' legacy IT platform was not providing accurate, real-time access to information needed to meet strategic growth objectives. Here's a peek inside Project Bedrock, the IT initiative that will get them there. - 10/8/2014
Mars Introduces Newest Products and Brings Back Fan Favorites
Fan favorites M&M'S Brand Crispy Chocolate Candies and SNICKERS Xtreme Bar will join newcomers 3 MUSKETEERS Mint Bites, COMBOS Baked Snacks in two sweet and salty flavors, DOVE Whole Fruit Dipped In Dark Chocolate, TWIX Creamy Peanut Butter Cookie Bars and festive seasonal shapes. - 10/8/2014
How Do We Become Outside-In?
While supply chain leaders will stand up at conference after conference and brag about how they saved money, improved inventory and driven improvements in customer service, we find that nine out of 10 supply chains are stuck at the intersection of inventory turns and operating margin. So, did these supply chain leaders deliberately lie in their presentations? No, we don't think so. Why the gap? - 10/8/2014
Avon Launches Redesigned E-Commerce Site
To complement the traditional face-to-face selling approach, Representatives have the option to sell through their own personalized eStore. - 10/8/2014
Swire Beverages Thrives Under Pressure
Swire Beverages unlocks the full potential of its Coca-Cola Supply Chain Network in China by transforming its operations to synchronize with real-time consumer demand across every channel. - 10/8/2014
Jim Beam Markets Latest Innovation
The company unveils its newest cinnamon-infused whiskey with a collection of ultimate "shot rituals" to help set the night on fire. - 10/8/2014
Campbell's Recipe for Easy Cooking
Campbell's introduces new line of ready-to-use soups for cooking meals in thirty minutes or less. - 10/8/2014
Hormel Launches Integrated Marketing Campaign
Hormel Foods, the makers of the SKIPPY brand, are launching a new multi-faceted regional ad campaign. - 10/8/2014
Category Management Meets The Supply Chain
To avoid common category management challenges, such as lost sales and bloated inventory, here are five ways brand owners can arm retailers with the next generation of space and assortment planning capabilities and insights.