ARTICLES BY THIS AUTHOR
- 10/8/2014
Hormel Launches Integrated Marketing Campaign
Hormel Foods, the makers of the SKIPPY brand, are launching a new multi-faceted regional ad campaign. - 10/8/2014
Category Management Meets The Supply Chain
To avoid common category management challenges, such as lost sales and bloated inventory, here are five ways brand owners can arm retailers with the next generation of space and assortment planning capabilities and insights. - 10/8/2014
Mars and Wrigley's Bright Idea Pays Off
Mars Chocolate North America and Wrigley leverage illuminated racks in grocery retailers to increase sales. - 10/8/2014
Shell's Road to Supply Chain Excellence
Shell was the first oil and gas company to recognize that it could sense demand much like a pure-play consumer products company, creating daily forecasts that reflect current market conditions by using demand signals. - 10/8/2014
Betty Crocker Launches Cookbook App
Betty Crocker launches its new cookbook for iOS App to cut through the clutter and simplify cooking with smartphone or tablet. - 10/8/2014
Making Lemonade Out of Tracing Lemons
Mark Miller, VP of Supply Chain, AFS Technologies, reveals how traceability compliancy can optimize warehouse operations - 10/8/2014
Mondelez Appoints Chief Financial Officer
Most recently, Brian Gladden was Senior Vice President and CFO of Dell, Inc., the Texas-based technology company. - 10/8/2014
Get Connected
<em>CGT</em> Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this months issue. - 10/8/2014
VTech Unveils New Line of Smart Toys
The new toys are expected to foster the love of learning and assist in reaching key childhood development milestones. - 10/8/2014
Land O'Lakes Reinforces the Business Through IT
Legacy can be a fine thing, and Land O'Lakes, Inc. has it in spades. But in the world of technology, legacy has different implications. Land O'Lakes' legacy IT platform was not providing accurate, real-time access to information needed to meet strategic growth objectives. Here's a peek inside Project Bedrock, the IT initiative that will get them there.