ARTICLES BY THIS AUTHOR
- 10/13/2014
Whirlpool Purchases Majority Interest in Indesit
This transaction will build Whirpool's market position and enable sustainable growth in the competitive European region. - 10/13/2014
Optimizing Category Management using Cognitive Computing
Categories are not established by consumers but by retailers as a result of how they lay out their stores. That begs the question: How can you reconcile the differences between consumer-centric and store-related categories? - 10/13/2014
Office Depot Deploys Supplier Collaboration Solution
Network-based supplier system will synchronize product catalogs, enable electronic invoicing and facilitate a fully automated purchasing cycle. - 10/13/2014
Out Far and In Deep: Embracing the Digital Path to Purchase and Cognitive Computing
Cognitive computing will enable CPG firms to venture out far and plunge into the analytic depths of Big Data at just the right moment in history. - 10/8/2014
Jim Beam Markets Latest Innovation
The company unveils its newest cinnamon-infused whiskey with a collection of ultimate "shot rituals" to help set the night on fire. - 10/8/2014
Campbell's Recipe for Easy Cooking
Campbell's introduces new line of ready-to-use soups for cooking meals in thirty minutes or less. - 10/8/2014
Hormel Launches Integrated Marketing Campaign
Hormel Foods, the makers of the SKIPPY brand, are launching a new multi-faceted regional ad campaign. - 10/8/2014
Category Management Meets The Supply Chain
To avoid common category management challenges, such as lost sales and bloated inventory, here are five ways brand owners can arm retailers with the next generation of space and assortment planning capabilities and insights. - 10/8/2014
Mars and Wrigley's Bright Idea Pays Off
Mars Chocolate North America and Wrigley leverage illuminated racks in grocery retailers to increase sales. - 10/8/2014
Shell's Road to Supply Chain Excellence
Shell was the first oil and gas company to recognize that it could sense demand much like a pure-play consumer products company, creating daily forecasts that reflect current market conditions by using demand signals.