Augmented Reality

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Augmented Reality

A collection of news, articles and other featured content about Augmented Reality.

The brand is celebrating the Mexican holiday with an out-of-home campaign centered on a mural that springs to life through augmented reality.

The digital native, hair color brand is planning to franchise and aggressively expand its brick-and-mortar Madison Reed Color Bars under a new joint venture with Ann Arbor, MI-based consulting firm Franworth.

Mountain Hardware launched its first mobile app in June, leveraging augmented reality to help shoppers view the brand’s new line of technical gear at scale and virtually climb inside.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

PepsiCo’s Mountain Dew gave Walmart an exclusive “Dewnited States Collection” augmented reality experience this summer, continuing a year of heavy focus on the key retail partner that has also included in-game incentives and in-store gaming opportunities.

7-Eleven is kicking off football season by teaming with Keurig Dr Pepper's Dr Pepper to launch an augmented reality experience within the retailer's mobile application.

Path to Purchase IQ’s editors provide a sampling of recent activations that are helping move shoppers along their decision journeys.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-driven makeup try-on tool YouCam for Web.

The luxury shoe manufacturer freshened up its mobile app with a tool that lets shoppers to virtually try on Ace sneakers.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-enabled self-translating wine labels from Third Aurora.

7-Eleven recently teamed with PepsiCo/Frito-Lay's Cheetos to launch an augmented reality experience within the retailer's mobile application.

L’Oreal’s ModiFace subsidiary has brought virtual try-on technology for lipstick to Amazon, removing a purchase barrier for cosmetics consumers seeking to discover their perfect shade online.

The auto maker has rolled out a web-based mobile ad that gives viewers an interactive look at — and into — the 2020 Corolla sedan.

The sports drink brand recently launched a mobile app that lets young athletes capture and enhance personal sports videos using animated graphics and editing tools.

The mosquito repellent brand has brought a unique twist to category merchandising with an in-store display that uses AR to engage, entertain and inform shoppers.

Through a partnership with San Francisco-based Tactic, the whiskey brand's app takes consumers on an AR-enabled journey of the Jack Daniel distillery.

Rise looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: VR/AR tools from Changecology.

Macy's later this spring is rolling out an interactive scent-finder display and an augmented reality beauty experience.

7-Eleven has teamed with National Collegiate Athletic Association sponsor BodyArmor to launch a pair of March Madness-themed augmented reality (AR) experiences within the retailer's mobile application.

The cosmetics maker continues its fairly torrid innovation pace with a skin diagnostic tool designed to tackle skin-aging woes via augmented reality and artificial intelligence.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: store auditing drones from Pensa Systems.

To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.

An AR-fueled app provides children with an ongoing variety of interactive and experiential play experiences and scenarios related to the brand’s physical products.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: internet-enabled augmented reality tools from NexTech.

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