Doritos is putting a playful spin on its marketing, bringing consumers into the world of the snack giant’s iconic triangle shaped chip through interactive AR and social media experiences. Get the details.
Given the current situation, here are some recommendations on what brands can do to take advantage of current shifts in, and future development of, the next generation of manufacturing, distribution, logistics, and CPG industries.
Chobani is inviting participants to race through a virtual galaxy that includes Chobani Oatmilk spaceships making deliveries to planets. Winners get leaderboard rankings and rewards such as custom merchandise. Get more details.
How far will virtual tech go in transforming the brand experience? From new try-on capabilities to completely virtual products, Eyebobs and Heineken are the latest companies to embrace the growing trend.
Today, consumer brands are struggling with two major things. The first is whether or not they should be incorporating the metaverse into their long-term strategies, and the second is if said pivot is absolutely necessary to continue staying on top.