Augmented Reality

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Augmented Reality

A collection of news, articles and other featured content about Augmented Reality.

L'Oréal's’ ModiFace augmented reality and AI company is now providing its technology for Amazon beauty consumers in Canada, forging another connection with socially distancing consumers.

Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

The retailer is launching "7Voice," allowing customers to place orders through its 7Now delivery service via voice-enabled devices Google Home and Amazon Echo.

The German liqueur brand has teamed with location data provider Foursquare to run a Halloween-themed campaign that lets mobile users see "Darke Spirits" in augmented reality.

The brand is celebrating the Mexican holiday with an out-of-home campaign centered on a mural that springs to life through augmented reality.

The digital native, hair color brand is planning to franchise and aggressively expand its brick-and-mortar Madison Reed Color Bars under a new joint venture with Ann Arbor, MI-based consulting firm Franworth.

7-Eleven is kicking off football season by teaming with Keurig Dr Pepper's Dr Pepper to launch an augmented reality experience within the retailer's mobile application.

Path to Purchase IQ’s editors provide a sampling of recent activations that are helping move shoppers along their decision journeys.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-driven makeup try-on tool YouCam for Web.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-enabled self-translating wine labels from Third Aurora.

The luxury shoe manufacturer freshened up its mobile app with a tool that lets shoppers to virtually try on Ace sneakers.

The auto maker has rolled out a web-based mobile ad that gives viewers an interactive look at — and into — the 2020 Corolla sedan.

The sports drink brand recently launched a mobile app that lets young athletes capture and enhance personal sports videos using animated graphics and editing tools.

Rise looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: VR/AR tools from Changecology.

The mosquito repellent brand has brought a unique twist to category merchandising with an in-store display that uses AR to engage, entertain and inform shoppers.

Through a partnership with San Francisco-based Tactic, the whiskey brand's app takes consumers on an AR-enabled journey of the Jack Daniel distillery.

The cosmetics maker continues its fairly torrid innovation pace with a skin diagnostic tool designed to tackle skin-aging woes via augmented reality and artificial intelligence.

The new consumer engagement offering marks one of the first innovations driven by the cosmetics maker's March acquisition of technology house ModiFace.

Formex AR simulation

Formex Swiss Watches this month released a mobile app that lets consumers try on its products using their smartphones.

The pasta sauce brand's Mrs. Rinaldi icon will speak to shoppers right from packaging through an augmented reality app.

Sherwin-Williams Augmented Reality

The paint maker updated its smartphone app with an augmented reality function that lets consumers rapidly “test” paint colors by tapping their screens.

To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.

Georgia-Pacific Augmented Reality

Georgia-Pacific has introduced a new line of Dixie cups that uses mobile technology and augmented reality to make brushing teeth more fun.

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