Impact Analytics will be servicing the brand’s full-price stores, factory stores, e-commerce and wholesale business, optimizing omnichannel decisions via machine-learning predictive analytics.
The beauty brand has announced another round of tech innovation, this time partnering with Verily to leverage scientific knowledge of skin and AI capabilities to customize skin care offerings.
As competition heats up across the CPG landscape, more brands adopt new ways of enticing consumers to engage the brand directly and to deliver meaningful value.
The L'Oréal Group is leveraging artificial intelligence for its latest hair color system, intended to modernize and personalize the salon experience for consumers.
