Generative AI has been the term on everyone’s lips this year, and CPGs are taking note. We explore some of the diverse ways the world’s biggest brands are harnessing these capabilities to stay ahead in a competitive market.
Get details on practical ways to accurately track and assess the ROI of retail execution investments, and learn examples of the technologies enabling businesses to gain greater visibility into operations in the field.
Consumer goods company Johnsonville is using the Lucy knowledge assistant platform that leverages artificial intelligence to help employees find and access the company information they need.
Learn from Juan Carlos Parada, global head of customer operations at Unilever, and Fred Laluyaux, CEO of Aera Technology, about Unilever’s journey with decision intelligence and how they’re scaling its adoption.
As Unilever continues to digitize its end to end value network and transform its supply chain to one that is customer-centric, it’s finding that decision intelligence is playing a key role in helping it gain speed and agility.
In this webinar transcript, Mars' Deepak Jose outlines the company's approach to data products, touching on keys to success, creating a shared vision, and change management.
Unilever has incorporated image capture and AI technology within 50,000 of their freezers, helping them manage stock levels, submit orders seamlessly, and alert stores when it’s time to restock.
Not long ago, a global consumer products company began applying artificial intelligence- and machine learning-driven tools to its demand plans, promotional strategies and media plans in an effort to uncover new cost savings and revenue growth opportunities.
