Approaches & Solutions for CPGs to Navigate COVID-19

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Approaches & Solutions for CPGs to Navigate COVID-19


Xenia Giese, industry executive retail and consumer goods at Microsoft, recently published a blog detailing pragmatic approaches and solutions for CPGs and retailers during the COVID-19 pandemic.

Among them, she broke out three phases of navigating the health crisis: entering a lockdown mode to deal with the current standstill of operations; planning the comeback that will occur when the lockdown is eased; and using digital tools to shape “the new normal.”

Giese also put together a list of resources that Microsoft and its partners offer to support consumer goods manufacturers and retailers. These include:

Support of essential retail processes in stores

  • Invenda: Contactless Shopping via Intelligent Vending Machines
  • Koala App: Self-Scanning, Self-Checkout App
  • Mishipay:  Scan and Pay App
  • Ombori: Digital Queuing Management
  • Rapitag: Scan and Go Self-Checkout via IoT-based Self-Opening Security Tags
  • Stora Enso: Contactless Shopping via Intelligent Vending Machines

Support of employee collaboration and communication

  • Dynamics 365 Customer Service: Customer Service Platform
  • Dynamics 365 Remote Assist: Remote Assistance with Mobile Devices
  • Microsoft Teams: Employee Communication and Collaboration in Stores, Warehouses, Production
  • Power Apps: Business Process Workflows – Low Code

Support of mobile, omnichannel and e-commerce processes

  • Episerver: E-commerce Click and Collect
  • Plain Concepts: Mobile and Web Sales Channel
  • Symanto: Social Sentiment Dashboard – COVID-19

Support of supply chain processes and transparency

  • Blue Yonder: Supply Chain Visibility
  • Esri: Corona Dashboard – Location Intelligence
  • Olatbricks: Arvato Smart Logistics Platform

Learn more.

As consumer goods retailers take harder looks at their assortments, Procter & Gamble sees its retail partner position strengthening during today’s shifting consumer needs.

SAS is teaming with a global logistics company in order to help consumer goods manufacturers make real-time adjustments to their supply chain.

Swedish fashion brand and retailer Filippa K is leveraging RFID to improve its inventory accuracy and increase product availability throughout its retail supply chains and stores.