Approaches & Solutions for CPGs to Navigate COVID-19

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Approaches & Solutions for CPGs to Navigate COVID-19


Xenia Giese, industry executive retail and consumer goods at Microsoft, recently published a blog detailing pragmatic approaches and solutions for CPGs and retailers during the COVID-19 pandemic.

Among them, she broke out three phases of navigating the health crisis: entering a lockdown mode to deal with the current standstill of operations; planning the comeback that will occur when the lockdown is eased; and using digital tools to shape “the new normal.”

Giese also put together a list of resources that Microsoft and its partners offer to support consumer goods manufacturers and retailers. These include:

Support of essential retail processes in stores

  • Invenda: Contactless Shopping via Intelligent Vending Machines
  • Koala App: Self-Scanning, Self-Checkout App
  • Mishipay:  Scan and Pay App
  • Ombori: Digital Queuing Management
  • Rapitag: Scan and Go Self-Checkout via IoT-based Self-Opening Security Tags
  • Stora Enso: Contactless Shopping via Intelligent Vending Machines

Support of employee collaboration and communication

  • Dynamics 365 Customer Service: Customer Service Platform
  • Dynamics 365 Remote Assist: Remote Assistance with Mobile Devices
  • Microsoft Teams: Employee Communication and Collaboration in Stores, Warehouses, Production
  • Power Apps: Business Process Workflows – Low Code

Support of mobile, omnichannel and e-commerce processes

  • Episerver: E-commerce Click and Collect
  • Plain Concepts: Mobile and Web Sales Channel
  • Symanto: Social Sentiment Dashboard – COVID-19

Support of supply chain processes and transparency

  • Blue Yonder: Supply Chain Visibility
  • Esri: Corona Dashboard – Location Intelligence
  • Olatbricks: Arvato Smart Logistics Platform

Learn more.

A look at the questions that may help companies recover faster from the COVID-19-fueled consumer-pantry-loading-on-steroids event.

Just five short months ago, the consumer goods industry was focused on building a supply chain to support the omnichannel era, focusing on four key areas: demand planning, fulfillment, manufacturing, and last-mile delivery. However, since then the industry has been flipped on its head.

Supply chain practitioners have used sales and operations planning (S&OP) to accelerate, direct and optimize business decisions for the better part of 30 years. However, there is still a wide gap between a best-in-class and the typical S&OP process in place today.