CGT Archives

As an example of how marketers are using scent in advertising, Kraft Foods Inc. ran five rub-and-sniff ads for some of its products, including Chips Ahoy and Philadelphia Cream Cheese, in a special edition of Time Warner's People magazine, reports the Wall Street Journal.

Modern factories demand shorter lead times, quicker reaction to exceptions, stronger material scheduling capabilities and more customization to run efficiently

Due to rapid growth, Under Armour is upgrading and expanding its current technology infrastructure, which includes SAP enterprise software.

How to enable account teams to improve store-level execution

Procter & Gamble Co. (P&G) sold its Sure deodorant brand to Innovative Brands, the same company that bought Pert shampoo from the company earlier this year.

Last month, Nestl FoodServices North America announced the groundbreaking of its new Culinary Innovation Center in Solon, Ohio, which will encompass 67,300 square feet, comprised of a basement, two floors and the provision for a future third floor.

Last month I told you I could not believe it was fall, and now here I am thinking about winter and holidays and the New Year.

Kara Romanow catches up with Marc Brown, VP and CIO of Del Monte Foods, to get his perspective on the challenges of managing a growing crosscategory product portfolio, as well as some best practices for handling mergers and acquisitions.