CGT Archives

Unilever is partnering with RedPrairie Corporation in the trial of Electronic Product Code Information Service (EPCIS) to collect and access information from within it logistics environment and from trading partners in the supply chain.

As an example of how marketers are using scent in advertising, Kraft Foods Inc. ran five rub-and-sniff ads for some of its products, including Chips Ahoy and Philadelphia Cream Cheese, in a special edition of Time Warner's People magazine, reports the Wall Street Journal.

PepsiCo Inc. signs a seven-year global services agreement with Hewlett-Packard (HP) to provide data center management services and infrastructure consolidation for the company's PepsiCo International division.

The Walt Disney Company introduced new food guidelines for licensed foods and promotions aimed at children.

Due to rapid growth, Under Armour is upgrading and expanding its current technology infrastructure, which includes SAP enterprise software.

How to enable account teams to improve store-level execution

Procter & Gamble Co. (P&G) sold its Sure deodorant brand to Innovative Brands, the same company that bought Pert shampoo from the company earlier this year.

Last month, Nestl FoodServices North America announced the groundbreaking of its new Culinary Innovation Center in Solon, Ohio, which will encompass 67,300 square feet, comprised of a basement, two floors and the provision for a future third floor.