CGT Archives

Five years ago, Kellogg Company and its agency, Leo Burnett Worldwide, devised the Special K Challenge diet plan, which boosted Special K to become the company's No. 1 brand with an estimated $500 million in global sales.

Consumer goods companies must develop breakthrough strategies for grow

Last month I told you I could not believe it was fall, and now here I am thinking about winter and holidays and the New Year.

Kara Romanow catches up with Marc Brown, VP and CIO of Del Monte Foods, to get his perspective on the challenges of managing a growing crosscategory product portfolio, as well as some best practices for handling mergers and acquisitions.

What's driving CEO turnover in the consumer goods market?

The Coca-Cola Company's latest calorie-burning innovation, Enviga, hit the U.S. market in the Northeast this month and will roll out nationally in January 2007.

PepsiCo Inc. signs a seven-year global services agreement with Hewlett-Packard (HP) to provide data center management services and infrastructure consolidation for the company's PepsiCo International division.

The Walt Disney Company introduced new food guidelines for licensed foods and promotions aimed at children.