Press enter to search
Close search
Open Menu

Salesforce Buys Tableau in $15.7 Billion Deal

The all-stock agreement gives the CRM giant an infusion of retailer-focused business intelligence and data visualization tools.

Pringles Gives Walgreens a Mystery Flavor

Walgreens is stocking an exclusive “Mystery Flavor” of Pringles and hosting a related sweepstakes that awards $10,000 to one consumer who submits a receipt for the purchase of the 5.5-ounce SKU and also correctly identifies the flavor of chips inside.

Amazon Lets Shoppers Try On Lipstick Virtually

L’Oreal’s ModiFace subsidiary has brought virtual try-on technology for lipstick to Amazon, removing a purchase barrier for cosmetics consumers seeking to discover their perfect shade online.

7-Eleven recently teamed with PepsiCo/Frito-Lay's Cheetos to launch an augmented reality experience within the retailer's mobile application.

Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry.

The Path to Purchase Institute recently launched “Retail Intel,” a monthly webinar series that gives consumer goods professionals a 30-minute briefing on leading retailers such as Walmart, Kroger, Walgreens and Amazon. Tapping into the vast content database available to members on p2pi.org, the

The drugstore chain is honing its health-centric vision by expanding its assortment of wellness products with a focus on transparency and self care.

The sports drink brand recently launched a mobile app that lets young athletes capture and enhance personal sports videos using animated graphics and editing tools.

Subscribe to our Newsletters!

Don't miss out on all our latest content. Subscribe to our newsletters today!

Subscribe!
Download
P2PI

Join Us.

The Path to Purchase Institute is a member-based community that brings you industry best practices, retailer insights, unparalleled content and competitive intelligence.

 

We're your connection for strategizing and executing against today's evolving shopper journey along the path to purchase. Join Us.

 

Learn More!

Tip of the Spear Technology: Shopperception

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: in-store analytics and activation platform Shopperception.

Mark Your Calendar

Oct
14

CGSM Summit

Mon, Oct 14 - Wed, Oct 16
Monday, October 14 - Wednesday, October 16
Boston
Nov
12

Path to Purchase Expo

Tue, Nov 12 - Thu, Nov 14
Tuesday, November 12 - Thursday, November 14
Chicago

Thought Leadership

Apr
20

“The Missing Link”: Leveraging In-Store Execution Data to Inform Category Strategy

Shoppers attention span averages 8 seconds – 1 second less than a goldfish! Brands and retailers alike must get many different in-store execution levers right to convert shoppers into buyers.

Feb
28

In-Store Data Collection: Are You Doing It Right?

Getting the right visibility into how products are performing at the shelf depends on how brands collect in-store data. In this blog, we look at the state of in-store data collection in the CPG industry, and what methods can improve the "shelf health" of brands.

Apr
19

The Whole is Now the Goal

In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.

Feb
15

Wallet Share is the Omni-Catalyst

When share of wallet becomes the brand's objective, an omnichannel presence is a natural outgrowth that “completes the whole” for consumer engagement.

Mar
12

The Circular Economy: Driving a New Wave of Growth

Sustainability isn’t about avoiding negative consumer perception or punitive regulation. It’s about creating new opportunities for a sustainable, and profitable, future.

Jan
15

Consumer Products Unbound: 2019 and Beyond

To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.

Stay Informed