2015 SMB Market Award Winner

SMB Market Award Winner:
Lactalis American Group, Inc.

Lactalis’ overarching goal is to encourage trial and drive sales via couponing opportunities, and serving ads to consumers who are browsing within a digital grocery environment. The company increases its market share by tailoring its messaging directly to brand loyalists as well as competitive brand purchasers. This strategy allows Lactalis’ brand Galbani cheese, to position itself as a must-buy for summer entertainment while increasing brand awareness, driving add-to lists, and add-to-cart conversions.

Lactalis implements this strategy by leveraging custom MyWebGrocer online and offline data methodology to measure sales, share lift and purchase intent. The Ad2Gro solution allows Galbani cheese to gain access to a highly contextual environment where they reach and impact millions of consumers who are planning their in-store purchases as well as buying groceries online for pick-up or delivery. The company not only provides unparalleled marketing and customer service, but an excellent product in Galbani cheese, and a prized customer experience.

Galbani, founded in 1882, is the No. 1 cheese brand in Italy. The same passion that started the company still drives everything Galbani does today so that cheese lovers around the world enjoy the highest quality specialty cheese. By providing unparalleled marketing and customer service, the company not only provides an excellent product in Galbani cheese, but also a prized customer experience.

FINALISTS

Caf Britt
Even a well-established brand like Caf Britt is challenged when going head to head against industry behemoths. Larger companies have deep pockets, efficient supply chains and countless store shelves to distribute their products. Online, however, the playing field is a little more level. Caf Britt decided to use Reflektion’s 1 to 1 Personalization solution that met two specific goals for its e-commerce growth: engage and convert new visitors at a higher rate and, maximize conversions and increase basket size from loyal, returning customers.

King’s Hawaiian
King’s Hawaiian partnered with RW3 nine months ago to create the right mix of placement, pricing, and positioning in stores and equip its direct team and brokers with mobile technology, to ensure its retail strategy is executed correctly. This allows the team to focus on the information at hand and collaborate quickly in the field/at the office.  King’s is now experimenting with new data points to collect such as competitors’ pricing and packaging and identifying new activities to increase its investment in the InStore Execution Suite.

Naples Soap Company
From the onset, Naples Soap Company has recognized the importance of technology utilizing leading-edge systems, applications, and platforms to manage its operations, brand, and customer interactions. The company realizes the synergies in the convergence of markets and technologies to better position itself to benefit from the dynamics technologies can deliver. In five short years Naples Soap Company has been fortunate to be recognized for its commitment to excellence from product to operations to staff, and most importantly, the customers.

Samuel Adams
Over the years, Samuel Adams Boston Lager has become a catalyst of the American craft beer revolution. Today, The Boston Beer Company brews more than 60 styles of beer. It relentlessly pursues the development of new styles and the perfection of classic beers by searching the world for the finest ingredients. Using the traditional four vessel brewing process, the company often takes extra steps to stay innovative, like dry hopping, barrel aging, four vessel brewing, as well as a secondary fermentation known as krausening.