Wolverine World Wide’s Work Group Gets New Chief Product Officer: Mike Maloney
Wolverine World Wide’s Work Group has named Mike Maloney chief product officer. In the role, he will oversee product development, merchandise strategy, and market expansion for brands such as Wolverine, Cat Footwear, Bates, Harley-Davidson Footwear, Merrell Work, and Hytest.
Maloney brings nearly two decades of experience in footwear, having worked with major brands like Adidas, Under Armour, Columbia Sportswear, and Designer Brands. In previous roles, he’s worked across merchandising, product development and design, and marketing, along with global categories to gain a comprehensive understanding of licensing.
More on Maloney’s Merchandising Background
He joined the company from Designer Brands, where he most recently served as vice president and general manager for the company’s new and owned brands division, which includes Hush Puppies, Crown Vintage, Le Tigre, Kelly & Katie, and Mix. There he oversaw brand management functions for the five brands, working across creative, design, product, merchandising, e-commerce, brand marketing, growth marketing, and license management, according to LinkedIn.
Also read: Last year, Wolverine World Wide Promoted Bishu Jayaram to Chief Supply Chain Officer
At Under Armour and Adidas, Maloney worked in various senior director of merchandising and marketing roles, formulating visual merchandising plans, style flow, regional pricing framework, segmentation, and marketing plans.
At the Work Group, he will report directly to Tom Kennedy, president of the Work Group.
"Mike's expertise will be instrumental in driving our Work Group vision forward, enabling us to maximize our portfolio approach through his expertise across merchandising, product innovation, and strategy," said Kennedy. "Additionally, Mike's consumer-first approach and experience in casual and athletic brands will advance our ability to grow in adjacent categories, most prominently lifestyle."
