Timberland Debuts Premium Footwear Collection for Women
The Timberland Company announces that it will launch the Timberland Boot Company collection for women in Fall 2009 (available at retail in September). Since its debut in the UK in 2005 and its American introduction in 2007, the Timberland Boot Company men's collection has resonated strongly with consumers.
"The Timberland Boot Company collection for women is designed to celebrate the creativity and individuality of the women who stepped out after fighting for and winning the right to vote in 1918," says Christopher Pawlus, Timberland's senior creative director for Women's. "Whether they entered the workforce in a clerical or industrial role, or found their independence in teaching or through art, the women who inspired this collection were all strong, inventive and unique. The collection is designed to reflect the utilitarian, well-crafted footwear that was worn during this period, and the time and care women took for their shoes to make them last for years. We feel that this line strongly reintroduces how beautiful the Timberland brand can be for women."
The line includes three key collections, designed by three different designers. Each designer approached her collection by researching the time period to identify societal milestones that may have affected what women were wearing. They identified fictional and real-life female icons -- including Georgia O'Keefe, Rosie the Riveter and their own grandmothers -- pulling inspiration from both historical and family archives.
"The Timberland Boot Company collection for women is designed to celebrate the creativity and individuality of the women who stepped out after fighting for and winning the right to vote in 1918," says Christopher Pawlus, Timberland's senior creative director for Women's. "Whether they entered the workforce in a clerical or industrial role, or found their independence in teaching or through art, the women who inspired this collection were all strong, inventive and unique. The collection is designed to reflect the utilitarian, well-crafted footwear that was worn during this period, and the time and care women took for their shoes to make them last for years. We feel that this line strongly reintroduces how beautiful the Timberland brand can be for women."
The line includes three key collections, designed by three different designers. Each designer approached her collection by researching the time period to identify societal milestones that may have affected what women were wearing. They identified fictional and real-life female icons -- including Georgia O'Keefe, Rosie the Riveter and their own grandmothers -- pulling inspiration from both historical and family archives.