E-commerce

Walmart told investors total net sales growth will be relatively flat for fiscal year 2016, in part to its investments in new technologies, including e-commerce and digital capabilities. Find out what cutting-edge digital and supply chain improvements Walmart is making.

Walmarts head of mobile and digital has joined PepsiCo to lead a big e-commerce push for the maker of Doritos potato chips and Pepsi-Cola.

Amazons one-click reordering service comes to the millennials who are making Ice Breakers one of Hersheys top three e-commerce brands.

JDAs integration with IBM Commerce creates simpler omnichannel customerbuying experiences.

For Brooks Sports, Inc., the rise in running means opportunities as well as challenges. This omnichannel experience, combined with rising demand and accelerated inventory dynamics for retailers across the globe, drove Brooks to make some shifts of its own.

Children's clothing retailer Carter's, Inc. has achieved over 25 percent growth in e-commerce over the last year, the highest growth in online sales to U.S. consumers in nine quarters. Carter's has also launched e-commerce in China and is piloting a new loyalty program.

Wholesaler-distributors and manufacturers remain underwhelmed by the effectiveness of search marketing, and they also view e-commerce as a way to promote their brand as much as a way to increase new customers and orders. This study takes a deep dive into the objectives and challenges these companies face around e-commerce today.