Case Studies

Inside AB InBev’s Test, Learn, Scale Approach to DTC
What began as AB InBev’s global incubator has evolved into a driving force that was well-positioned to meet consumer demands and accelerate its efforts during the pandemic. CGT explored how the company came together to invest and build a customer-centric mindset, scale its digital ecosystem and supply chain, and evolve DTC capability post-pandemic for global scale.
Inside Idahoan Foods’ TikTok Challenge
In an effort to better connect with Gen Z consumers, Idahoan Foods dove into TikTok with a campaign that not only educated consumers about how to enjoy its products, but also developed a unique music beat and choreographed dance known, naturally, as “the mashed potato dance.”

How Coca-Cola United Streamlined Freestyle Order Management

Coca-Cola Bottling Company United shared details behind the digital transformation that streamlined its order management process.
How AB InBev’s Zé Delivery Hit 27 Million Orders in 2020

France Roy, AB InBev chief technology officer, DTC, shared a peek behind the curtain at Zé Delivery, the AB InBev subsidiary that delivers cold beer to consumers within an hour by leveraging its retail store network.
Yeti Dives Into Augmented Reality

The cooler and outdoor accessory company has launched an immersive 3D and AR experience on its website, in which consumers can virtually view more than 50 virtual products in their own physical environments.
That Magic Moment: Cetaphil Rethinks Consumer Targeting

The Galderma-owned skincare brand saw an opportunity to tap into the self-care at-home trend when COVID-19 rearranged personal care routines. Learn about the changes it made to reach consumers during those just-right moments.
Jägermeister Brews Up Positive Disruption with Data-Driven Marketing

To increase awareness, consideration and purchase intent for the Jägermeister brand, the company tapped into an end-to-end programmatic digital out-of-home solution. Find out how Jägermeister achieved a 73% increase in awareness for Jägermeister Cold Brew Coffee and a 66% lift in consideration and intent to purchase from CMO Chris Peddy.
Brewing Up Customer Acquisition with AI-Driven Data at Zest Tea

As the brand grew and Zest Tea began selling through retail stores, it became harder to run the company as a data-driven business. Find out what partnership helped overcome this challenge.
Inside Mondelez’s New Snackable Security Training

Mondelēz International is rethinking the way it tackles cybersecurity awareness training for its associates after its once-a-year program simply wasn’t cutting it.
How Lancôme Used Programmatic Advertising to Uplift Brand and Drive Virtual Event Signups

For global beauty brand Lancôme, part of the L'Oréal Luxury Products division, events are intrinsic to its connection with consumers. Here's how the brand was able to make the same impact with a virtual event just as it would with an in-person one, even post-pandemic.