Repsly and SPAR, Inc, have formed a long-term partnership, leveraging Repsly’s technology to support SPAR’s global expansion strategy for its retail execution solutions.
Utz Brands is expanding its direct-store delivery capabilities with the acquisition of two of its distributors, marking the next step in its growth strategy.
Impact Analytics will be servicing the brand’s full-price stores, factory stores, e-commerce and wholesale business, optimizing omnichannel decisions via machine-learning predictive analytics.
As competition heats up across the CPG landscape, more brands adopt new ways of enticing consumers to engage the brand directly and to deliver meaningful value.
