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CGT Archives

  • Straight Talk: Innovation

    Most consumer goods companies have traditional R&D organizations that are driven by marketing and operations and completely focused on new product innovation. Yet, the word innovation has become more of a charter or strategic goal as companies strive to innovate in process areas across the business, even challenging fundamental business models. This months Straight Talk takes a look at how innovation can lead to success beyond product extensions and how new thinking can disrupt the status quo.
  • Reshape Global Operations to Drive Sustained Growth

    In order to achieve optimal global expansion, Richard Essigs of E&Y explains how to balance what strategies have worked in the past with what will deliver success in the future.
  • Blurring Borders

    CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.
  • Straight Talk: Retail Execution

    Experts break down the retail execution myths to achieve improved store performance.
  • The What, Who and How of Personalization

    Srinath Srinivasan of Mindtree talks about the wave of personalization in the consumer goods industry and how to go about defining a strategy for it.
  • Think People, Not Product

    Focusing on the shopper drives profitability.With consumer knowledge, you can know what to offer shoppers to increase your presence in their shopping carts.
  • Straight Talk: Trade Promotion Management

    CGT asks the experts to wade through the hype and navigate Trade Promotions from spreadsheets to optimization.
  • Business Value of the IoT

    With consumers becoming more connected through smart devices, and having access to more information, there is a surge of data hitting the industry that can help consumer goods manufacturers better predict what consumers want and need.
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