Product Innovation

PepsiCo's Gatorade Brand Developing Smart Water Bottle

PepsiCo's Gatorade brand is working on a microchip-fitted smart cap bottle and sweat patch provide its owners digital updates. Find out what the new technology will communicate to thirsty consumers.
Mondelez Launches Savory Snack Brand

Mondelez International launches its first new snack brand in over a decade: GOOD THiNS.
Timberland Taps Consumers To Design Its Next Boots

Outdoor lifestyle brand Timberland is using crowdsourcing for to create a consumer driven collection.
Brita & Amazon Introduce Smart Pitcher

Brita and Amazon have teamed up to introduce a new Wi-Fi-enabled Brita Infinity Pitcher. Find out what makes the pitcher so "smart."
Gerber Innovates to Satisfy Tiny Tastes

With more than $100 million invested in technology, Lil Bits recipes, Gerbers newest category innovation, were developed with the help of a panel of 2,000 tiny taste testers.
Pushing Boundaries with Innovation

Chobani's passion for creating a simple, wholesome cup of Greek yogurt made with only natural ingredients, translates into innovations that have shattered consumers preconceived notions about how and when to consume Greek yogurt.
Rethink Package Design

Brian Carboni, Global Marketing Director of CPG-Retail Industry for Dassault Systemes, explains how to effectively rethink the packaging changes process.
Acting on Impulse

General Mills France brings merchandising to life