SC Johnson Focuses on Product Ingredient Responsibility and Transparency
Chairman and CEO Fisk Johnson announces that SC Johnson is going beyond regulatory requirements and voluntarily providing ingredient information for its cleaning and air care products such as Windex, Shout and Glade.
"As a family company, listening and responding to consumers is SC Johnson's top priority," says Johnson. "Today's families want to know what's in the household cleaning and air freshening products they use in their homes. Making information about the ingredients in our products readily accessible and easy to understand helps our consumers know they can continue to trust our products."
In the summer of 2008, SC Johnson began working with its suppliers, requiring them to phase out phthalates from the fragrances they supply for SC Johnson products. This action came in response to an increasing number of questions from consumers.
SC Johnson's ingredient transparency will build substantially on an industry right-to-know initiative announced in late 2008. In that voluntary effort, companies would list ingredients - excluding dyes, fragrances and preservatives - online, on product labels, via toll-free number or using some other non-electronic means. SC Johnson wants to take the initiative further -- and that decision has a significant impact considering that the typical U.S. home includes five SC Johnson household brands.
"As a family company, listening and responding to consumers is SC Johnson's top priority," says Johnson. "Today's families want to know what's in the household cleaning and air freshening products they use in their homes. Making information about the ingredients in our products readily accessible and easy to understand helps our consumers know they can continue to trust our products."
In the summer of 2008, SC Johnson began working with its suppliers, requiring them to phase out phthalates from the fragrances they supply for SC Johnson products. This action came in response to an increasing number of questions from consumers.
SC Johnson's ingredient transparency will build substantially on an industry right-to-know initiative announced in late 2008. In that voluntary effort, companies would list ingredients - excluding dyes, fragrances and preservatives - online, on product labels, via toll-free number or using some other non-electronic means. SC Johnson wants to take the initiative further -- and that decision has a significant impact considering that the typical U.S. home includes five SC Johnson household brands.