\n- How company size determines priorities
\n- The 3 pillars of effective marketing
\n- Key drivers of supply chain efficiency
\n- And more ...
Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.
\r\n","title":"Editor-in-Chief","picture":{"id":66,"url":"https://assets1.consumergoods.com/s3fs-public/styles/portrait_gallery_item/s3/2023-08/PBreenSmaller.jpg?h=f2c8faad&itok=oUskF3-C","alt":"Breen","width":374,"height":356},"phone":null,"contactForm":false},"url":"/jda-incontext-bring-vr-store-category-management","topics":[{"name":"Category Management","url":"/category-management"},{"name":"Virtual Reality","url":"/virtual-reality"},{"name":"Retail Execution","url":"/retail-execution-0"},{"name":"Sales & Marketing","url":"/sales-and-marketing"}],"summary":"By combining InContext’s mixed reality tools with JDA’s category management solutions, the companies hope to help retailers deliver the ideal product mix for shoppers in real-time.","teaserImage":{"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2019-01/CustomerManagement1_0.jpg?itok=vQdaIgQu","alt":"","id":7720,"height":4003,"width":7680}},{"title":"Increase Field Demand, Loyalty and Engagement Via Disruptive Omni Marketing","id":17657,"bundle":"whitepaper","url":"/increase-field-demand-loyalty-and-engagement-disruptive-omni-marketing","date":"2019-01-09T00:00:00","author":{"email":"wryerson@ensembleiq.com","uname":"wryerson","firstName":"Whitney","lastName":"Ryerson","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"summary":"","body":"Field service solutions are a CPG company’s last chance to communicate with the shopper.
\n\nWhen properly implemented, marketing tools from in-store signage to interactive promotions can guide indecisive consumers all the way to the checkout counter.
\n\nThis exclusive research report from EnsembleIQ and Spring Global presents insights from top-level CPG executives on driving ROI in field service marketing and merchandising, including:
\n\n- Top execution priorities — efficiencies, new product/merchandise updates, freight flows and more
- How and where to spend on marketing by level of importance
- Key performance capabilities across the store ranked year over year
- The growing role of AI and mobile for customer experience
- And more
Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.
\r\n","title":"Editor-in-Chief","picture":{"id":66,"url":"https://assets1.consumergoods.com/s3fs-public/styles/portrait_gallery_item/s3/2023-08/PBreenSmaller.jpg?h=f2c8faad&itok=oUskF3-C","alt":"Breen","width":374,"height":356},"phone":null,"contactForm":false},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":{"id":10467,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2019-01/Screen%20Shot%202019-01-04%20at%2011.11.46%20AM.png?itok=R7hl8Dll","width":1300,"height":730,"alt":""},"topics":[{"name":"Retail Execution","url":"/retail-execution-0"},{"name":"Sales Force Automation","url":"/sales-force-automation"},{"name":"Sales & Marketing","url":"/sales-and-marketing"},{"name":"Customer Relationship Management","url":"/customer-relationship-management"},{"name":"Tip of the Spear Technology","url":"/tip-spear-technology"}],"attachedFiles":[]},{"title":"Transforming Customer Experience with Field Service Management","id":17630,"bundle":"whitepaper","url":"/transforming-customer-experience-field-service-management","date":"2018-12-17T00:00:00","author":{"email":"wryerson@ensembleiq.com","uname":"wryerson","firstName":"Whitney","lastName":"Ryerson","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"summary":"A survey of 50 top-level CPG executives shares how they leverage field service solutions to improve operational efficiencies, in-store marketing and merchandising.","body":"In a new survey from EnsembleIQ and Spring Global, 50 top-level CPG executives share how they leverage field service solutions to improve operational efficiencies, in-store marketing and merchandising, including:
\n\n- Key areas of focus and performance in the store
\n- Solving common problems with training store staff
\n- Adopting mobile workforce tools and AI
\n- And more
Explore the state of retail execution in the consumer goods industry today and learn how Computer Vision technology is helping manufacturers win at the shelf.
","alternateLabel":null,"teaserImage":{"id":715,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2018-12/CGT-Cont-Synd-Teaser.jpg?itok=aMrFmWJh","width":500,"alt":"","height":280},"sponsored":true,"businessTopic":[],"company":[],"contentType":[]},{"title":"Breville Boosts U.S. Field Force with Execution Tool","id":17623,"bundle":"bulletin","author":{"email":"pbreen@ensembleiq.com","uname":"pbreen","firstName":"Peter","lastName":"Breen","bio":"Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.
\r\n","title":"Editor-in-Chief","picture":{"id":66,"url":"https://assets1.consumergoods.com/s3fs-public/styles/portrait_gallery_item/s3/2023-08/PBreenSmaller.jpg?h=f2c8faad&itok=oUskF3-C","alt":"Breen","width":374,"height":356},"phone":null,"contactForm":false},"url":"/breville-boosts-us-field-force-execution-tool","topics":[{"name":"Retail Execution","url":"/retail-execution-0"}],"summary":"StayinFront’s mobile field force technology will enable Breville’s in-store teams to manage territories effectively and standardize and complete tasks efficiently. ","teaserImage":{"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2018-12/Screen%20Shot%202018-12-10%20at%209.47.11%20AM.png?itok=3_9G1req","alt":"","id":7723,"height":738,"width":774}},{"title":"Transforming the Customer Experience Through Field Service Solutions","id":17611,"bundle":"whitepaper","url":"/transforming-customer-experience-through-field-service-solutions","date":"2018-11-30T00:00:00","author":{"email":"wryerson@ensembleiq.com","uname":"wryerson","firstName":"Whitney","lastName":"Ryerson","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"summary":"How are CPG field teams going beyond traditional practices to deliver winning customer experiences? In this data-filled report, you’ll find key strategies to address common challenges in retail store execution, including the impact of mobile workforce tools and AI.","body":"How are CPG field teams going beyond traditional practices to meet shopper expectations and deliver winning customer experiences?
\n\nA new research study from EnsembleIQ, in partnership with Spring Global, surveyed top-level CPG executives to uncover the leading trends, tactics, and tools affecting field service solutions.
\n\nIn this data-filled report, you’ll find key strategies to address common challenges in retail store execution, including:
\n\n--Where CPG reps should focus attention during store visits
--How tier 1 and mid-market companies differ in goals and performance measurement
\n--The current and planned utilization of mobile workforce tools across operations
\n--3 ways AI can impact customer experience today
\n--And more …
David Gottlieb is the Managing Director, Americas, at Trax. David is responsible for Trax’s strategy, sales, marketing, business development, and customer success (project management, professional services and support) for North and South America.
\r\n\r\nDavid has spent more than twenty years of his career working with retailers and manufacturers to harness the power of analytics to improve sales, merchandising, store operations, and other functions. David has a strong background in building and growing teams that are expert in helping the industry take advantage of new technologies to drive value for their businesses.
\r\n","title":"MD, Americas, at Trax","picture":{"id":55,"url":"https://assets1.consumergoods.com/s3fs-public/styles/portrait_gallery_item/s3/2023-08/david.png?h=2a479378&itok=s0K1AE37","alt":"David","width":500,"height":500},"phone":null,"contactForm":true},"date":"2018-11-06T00:00:00","digitalEdition":null,"hideByline":null,"teaserImage":null,"topics":[{"name":"Retail Execution","url":"/retail-execution-0"},{"name":"Artificial Intelligence","url":"/artificial-intelligence"},{"name":"Sales & Marketing","url":"/sales-and-marketing"},{"name":"Category Management","url":"/category-management"}],"attachedFiles":[]},{"title":"Tip of the Spear Technology: Shelfie","id":17580,"bundle":"article","summary":"CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: in-store analytics platform Shelfie. \r\n","showSummary":null,"url":"/tip-spear-technology-shelfie","date":"2018-10-29T00:00:00","author":{"email":"pbreen@ensembleiq.com","uname":"pbreen","firstName":"Peter","lastName":"Breen","bio":"Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.
\r\n","title":"Editor-in-Chief","picture":{"id":66,"url":"https://assets1.consumergoods.com/s3fs-public/styles/portrait_gallery_item/s3/2023-08/PBreenSmaller.jpg?h=f2c8faad&itok=oUskF3-C","alt":"Breen","width":374,"height":356},"phone":null,"contactForm":false},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":{"id":10545,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/2018-10/Screen%20Shot%202018-10-29%20at%202.23.34%20PM_0.png?itok=4MhDnTuy","width":1022,"height":924,"alt":""},"topics":[{"name":"Retail Execution","url":"/retail-execution-0"},{"name":"Data & Analytics","url":"/data-analytics"},{"name":"Artificial Intelligence","url":"/artificial-intelligence"},{"name":"Sales & Marketing","url":"/sales-and-marketing"},{"name":"Tip of the Spear Technology","url":"/tip-spear-technology"}],"attachedFiles":[]}]},"title":"Retail Execution","contentParagraphs":null,"sections":null}; const country = "US"; const language = null; const SITE_LANGUAGE = "en"; const siteName = "Consumer Goods Technology"; const userRoles = ["anonymous"]; const userUid = 0; const indexName = "CG"; const title = "Retail Execution | Consumer Goods Technology"; window.dataLayer = window.dataLayer || []; const data = {}; data.entityTaxonomy = {}; const contentTypes = [ "article", "blog", "bulletin", "embed_page", "landing_page", "event", "image", "page", "product", "whitepaper", "video", "tags", "author_profile", "buyers_guide_listing" ]; if ( routeInfo && "bundle" in routeInfo && contentTypes.includes(routeInfo["bundle"]) ) { data.entityBundle = routeInfo.bundle; data.entityTitle = title || `${routeInfo.title} | ${siteName}`; data.entityId = routeInfo.id; data.entityName = routeInfo.author?.uname; data.entityCreated = routeInfo.created; data.sponsored = routeInfo.sponsored; data.sponsor = routeInfo.sponsoringCompany; data.entityType = "node"; data.entityLangcode = SITE_LANGUAGE; data.siteName = siteName; data.drupalLanguage = language; data.drupalCountry = country; data.userRoles = userRoles; data.userUid = userUid; data.entityTaxonomyKeys = {}; data.entityTaxonomyHierarchies = {}; data.parentNaicsCode = {}; data.isPro = false; data.algoliaIndexName = indexName; // Add taxonomy data const taxonomies = { businessTopic: "business_topic", contentType: "content_type", company: "company", marketSegment: "market_segment", }; const getHierarchy = (term, terms = []) => { terms.push({ id: term.id, name: term.name }); if (term.parentTerm != null) { getHierarchy(term.parentTerm, terms); } return terms; }; const getTerms = (term, useApiId = false) => { return { id: useApiId ? term.apiId : term.id, name: term.name }; }; const getKeys = (term) => { return { id: term.id, name: term.apiId }; }; Object.entries(taxonomies).forEach(([key, item]) => { terms = routeInfo[key]; if (terms && terms.length > 0) { data["entityTaxonomy"][item] = terms.map((term) => getTerms(term, key === "company") ); if (key !== "company") { data["entityTaxonomyKeys"][item] = terms.map(getKeys); termGroups = []; terms.forEach((term, termInd) => { termGroups[termInd] = getHierarchy(term); }); data["entityTaxonomyHierarchies"][item] = termGroups; } } }); data["entityTaxonomy"]["tags"] = routeInfo["topics"] || []; // Primary Topic is either the business topic or the top tag. if (routeInfo["businessTopic"]?.length > 0) { data["entityPrimaryTopic"] = routeInfo["businessTopic"][0]["name"]; } else { if (routeInfo["topics"]?.length > 0) { data["entityPrimaryTopic"] = routeInfo["topics"][0]["name"]; } } // Primary and secondary entityNaicsCodes come from the MarketSegment if (routeInfo.marketSegment?.length > 0) { data.entityNaicsCode = {}; data["entityNaicsCode"]["id"] = routeInfo["marketSegment"][0]["id"]; data["entityNaicsCode"]["name"] = routeInfo["marketSegment"][0]["naicsCode"]; if (routeInfo["marketSegment"][0]["parentTerm"] != null) { data["parentNaicsCode"]["id"] = routeInfo["marketSegment"][0]["parentTerm"]["id"]; data["parentNaicsCode"]["name"] = routeInfo["marketSegment"][0]["parentTerm"]["naicsCode"]; } } else { data.entityNaicsCode = []; } if (routeInfo.taggedPro) { data.isPro = routeInfo.taggedPro; } window.dataLayer.push(data); } else if (routeInfo && "vid" in routeInfo) { data.entityBundle = "tags"; data.entityTitle = routeInfo.name; data.entityId = routeInfo.id; data.entityName = routeInfo.author?.uname; data.entityCreated = routeInfo.created; data.entityType = "taxonomy_term"; data.entityLangcode = SITE_LANGUAGE; data.siteName = siteName; data.sponsored = routeInfo.sponsored; data.sponsor = routeInfo.sponsoringCompany; data.drupalLanguage = language; data.drupalCountry = country; data.userRoles = userRoles; data.userUid = userUid; data.algoliaIndexName = indexName; data["entityTaxonomy"]["tags"] = { id: routeInfo["id"], name: routeInfo["name"], }; window.dataLayer.push(data); } })();