P&G, General Mills, Henkel Win Edison Best New Product Awards
Launched in 1987 by the American Marketing Association, The Edison Best New Product Awards recognize and honor excellence in the new product development and launch in the spirit of Thomas Edison, America's greatest inventor and marketer. The awards span numerous industries, including consumer packaged goods, electronics and computers, energy and sustainability, and so on.
Based on nominations from companies and inventors, winners are chosen by the 2,000 plus members of the Marketing Executives Networking Group, an organization of business leaders and academics. Judgment criteria includes:
-- Marketplace Innovation: The strategy and positioning of the product's introduction was innovative and traditional marketing techniques (such as advertising, sales promotions) were used in creative ways that introduced the new product to consumers.
-- Marketplace Success: The product shows signs of cash register success and staying power.
-- Technological Innovation: The product or service is on the cutting edge of new technology.
-- Market Structure Innovation: The product pioneers a new market or restructures an existing market by creating a new segment or dominating an existing one.
-- Societal Impact: The product improves the consumer's lifestyle and/or increases the consumer's freedom of choice.
Without further ado, we present the award winners in the Consumer Packaged Goods category:
Consumer Packaged Goods - Personal Care Segment
Gold: Always Infinity Feminine Protection Pads from Procter & Gamble
Silver: Covergirl & Olay Simply Ageless Foundation from Procter & Gamble
Bronze: Full Thickening Cream for Hair from Living Proof
Consumer Packaged Goods - Food Segment
Gold: Betty Crocker Gluten-Free Mixes from General Mills
Silver: Healthy Choice Fresh Mixers from ConAgra
Consumer Packaged Goods - Household Segment
Gold: Purex Complete 3-In-1 Laundry Sheets by Henkel
Silver: Bounce Dryer Bar from Procter & Gamble
Bronze: Scrubbing Bubbles Toilet Cleaning Gel from S.C. Johnson
Finalist: Febreze Flameless Luminary In-Home Scent Delivery System from Procter & Gamble
Consumer Packaged Goods - Consumer Drug Segment
Gold: Align Probiotic Food Supplement from Procter & Gamble
Silver: Zyrtec Allergy Treatment from McNeil Consumer Healthcare
Bronze: Latisse (Bimatoprost Ophthalmic Solution) 0.03% from Allergan
For a full list of Edison Best New Product Award winners, as well as Green Award winners and Achievement Award recipients, visit www.edisonawards.com/index.php