P&G Accelerates Innovation in Asia

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P&G Accelerates Innovation in Asia

04/02/2014
Procter & Gamble opens its newest research facility, the Singapore Innovation Center at Biopolis.

Housing 254 advanced research laboratories, the Center will be an international innovation center for P&G’s global hair care, skin care, fragrances, fabric care, home care and health and grooming products, combining the latest technologies with deep consumer insights to drive innovation for consumers across the world.

Speaking at the opening, Kathleen Fish, chief technology officer, P&G said, “Innovation has always been, and continues to be, our lifeblood. We are inspired every day to deliver innovations that create and redefine product categories. The new Singapore Innovation Center unites P&G’s best-in-class R&D and consumer research capabilities to generate new product formulations, advanced packaging and prototypes – uniquely designed to deliver superior value for consumers in Asia and the rest of the world.”

P&G’s holistic innovation process begins with gaining new insights at the Center’s model consumer home, where scientists engage with consumers to discover unmet needs. Then state-of-the-art laboratories conduct advanced biochemical, molecular and genomics research in 18 fields of study for some of P&G’s billion dollar brands such as Pantene and SK-II.

Fulfilling Asian women’s quest for radiant skin is one of the key focus areas of the Innovation Center’s skin care research. Scientists at the Center are setting a new standard in skin research, using advanced imaging analysis to discover a scientific basis for radiant, glowing skin. All of P&G’s hair conditioner technology for leading brands including Head & Shoulders and Pantene, will be designed at the Singapore Innovation Center. At the Wella Salon, experts will conduct product testing of hair color products for applications in different markets around the world.

Research and innovation at the Center extends to producing prototypes and packaging innovations to enable quicker testing, reformulation and launch of the latest products for consumers. The Center’s pilot manufacturing plant will produce small batches of products for rapid, small-scale consumer testing.
Advanced prototype packaging designs will also be developed using some of the latest commercial, multi-material 3D printers used in the industry today.
With the ability to mix a perfume 40 times faster than conventional methods, a fragrance compounding robot at the Center helps scientists accelerate the product development cycle of skincare for leading global fashion brands as well as the company’s beauty and home care products.

Keeping with P&G’s sustainability goals, the Innovation Center is a zero waste site where waste is reused, recycled or is used for energy recovery instead of being sent directly to landfills. A Silver LEED certified and Green Mark building, the Center uses renewable power that is generated within the facility.

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