Oracle Unveils Oracle Demand Signal Repository
Oracle announces the availability of Oracle Demand Signal Repository, a new application that aims to help consumer goods manufacturers become more demand-driven. Oracle Demand Signal Repository enables consumer goods manufacturers to capture and utilize external demand data from a wide variety of sources - such as stores and retail distribution centers -- to help improve operations, make better decisions and drive profitability. As a result, customers could be able to increase revenue due to lower out-of-stocks, improved execution of promotions and new product introductions, and reduced costs due to better demand planning and a more streamlined IT environment.
In a recent Gartner Industry Research Note titled, "Oracle's Demand Data Breakthrough," Gartner Inc. highlights that, "All CG manufacturers are striving to become more demand driven to reduce costs, improve execution and help drive innovation. For many years, however, manufacturers have struggled to integrate all the information sources available to build a complete picture of the overall consumer demand." Gartner also notes that recent developments in technology, like Oracle's DSR, and the increasing adoption of more collaborative business approaches are beginning to change this. For the full release and more analyst reports, click here.