Keeping pace with a disruptive marketplace is forcing consumer goods companies to completely rethink their traditional business practices, from new product development to consumer engagement. CGT’s 14th annual Tech Trends Report examines the current state of digital transformation.
Commonalities among the 10 most profitable apparel manufacturers on this list (courtesy of sister publication Apparel) point largely to the effective use of technology.
General Mills has been modernizing its portfolio, updating products from Cheerios to Yoplait to Progresso, expanding gluten-free and organic offerings, and making nutritional improvements across brands.
Together with RangeMe, ECRM aims to be better positioned to provide an even more strategic value to its clients by offering more product discovery and category planning solutions.