News Briefs

Shortly after launching its first portfolio-wide loyalty program, General Mills is tapping TikTok for a new program tying in sustainability. 

Its Nature Valley brand has established a ReTok Shop featuring limited quantities of original products from L.L.Bean, Posted, Stasher, and others — brands chosen as being like-minded regarding sustainability — that were developed in collaboration with creators. 

Consumers who share their sustainable practices on TikTok using the #ReTokForNature hashtag through Sept. 11 have a chance to receive an in-feed promo code they can in turn exchange for an item. 

Kate Herbert, senior brand experience manager of snack bars at General Mills, noted that partnering with TikTok enables the company to reward consumers for “doing good,” and helps them crowd-source new sustainability ideas for families, a particular passion for Nature Valley. 

New items created in collaboration with sustainable TikTok creators will be added to the shop in three phases: Reduce, Reuse, and Recycle. The company is also enlisting dancers and TV hosts Stephen “tWitch” Boss and Allison Holker-Boss to amplify the program. 

Learn more about the Art and Science of Consumer Loyalty at the Consumer Goods Sales & Marketing Summit.

Stephan Habif has been named chief technology officer of Colgate-Palmolive Company, succeeding the retiring Patricia Verduin

Most recently SVP, research and innovation for L’Oreal, Habif will oversee the company’s global R&D organization, including leading its team of scientists and engineers. 

Habif has more than 25 years of experience leading R&D teams in the beauty and consumer goods industry. At L’Oreal, he was responsible for new product development for all divisions and categories in the Americas. 

He also previously worked for Unilever, including a range of R&D roles in Europe, North America and Latin America supporting skin care, skin cleansing, hair care, deodorants, household care, and other categories.

Noel Wallace, chairman, president, and CEO of the No. 37 publicly owned consumer goods company, said in a statement that Habif will build on Colgate-Palmolive’s commitment to innovation, efficacy, and sustainability, “feeding our growth by advancing our purpose — to reimagine a healthier future for all people, their pets and our planet.” 

The role takes effect Sept. 1. 

[See where Colgate-Palmolive sits on the Best Companies to Work For ranking]

 

Amazon’s sellers could soon have a more controlled way to convert funds. The company will be piloting a new tool called Amazon Seller Wallet, providing brands with an easier way to hold, view, and transfer Amazon store proceeds directly to their bank account. 

Amazon Seller Wallet gives selling partners more control over how much and when to convert their funds.

Still in its early stages, the solution looks to simplify the global Amazon selling experience with a Seller Central platform for small businesses that sell on Amazon. There’s currently no cost or minimum amount, or maintenance fee, associated with the platform. Though volume-based currency conversion and international transfer fees will still apply. 

[Read more: Buy With Prime: Free, Expedited Delivery Expands Beyond Amazon.com]

Amazon Seller Wallet is currently available to a select number of small businesses that sell on Amazon.com. The company plans to expand the offering to other sellers once it collects feedback and refines the tool over time. In the future, the tool may also have additional capabilities like third-party payments and foreign exchange rate tools. 

Selling partner Maxwell Sigurdson-Scott, founder of MESS in Canada, has used Amazon Seller Wallet for the past few weeks. “Amazon Seller Wallet has allowed me to easily manage my payouts all within Seller Central. The tool is simple to use and has saved me time and money,” he said.

David Savman will depart H&M Group to take on the role of executive VP and chief supply chain officer at PVH Corp.  

Reporting to CEO Stefan Larsson, Savman will oversee the global supply chain and sourcing strategy for PVH’s global brands, including Tommy Hilfiger and Calvin Klein. He’s set to join the company in late 2022 from H&M Group, where’s he’s spent nearly two decades — most recently as head of global supply chain — and led all sourcing, procurement and warehouse operations across more than 80 countries.

He also previously managed key functions including supply chain, production and purchasing, and worked in several international markets across Asia and Europe.

[See also: For PVH & GS1, Driving Innovation Means Regularly Ditching the Playbook]

Savman succeeds Sarah Clarke, who is leaving the company Oct. 31 to pursue other interests, said PVH in a statement.

Larsson called him “a world-class supply chain executive” in a statement, noting his deep experience and expertise in the sector —"gained through many years of leadership in critical areas where we see opportunity.

“With his proven ability to simplify complexity, strong ability to create value through a demand and data driven value chain, deep experience in international markets and commitment to sustainability, he will play an important role driving our PVH+ plan forward,” Larsson added.

PVH Corp. is the No. 79 publicly owned consumer goods company.

3M intends to spin off its health care business, resulting in two public companies.

The new 3M business will serve the industrial and consumer end markets through global material science innovation, while the health care company will be a global diversified healthcare technology company focused on wound care, healthcare IT, oral care, and biopharma filtration.

The company, which will have separate boards and management teams, expects the split to enhance agility and focus, and will enable to tailor capital allocation strategies and make company-specific investment decisions.

"Today's actions advance our ability to create value for customers and shareholders," said Mike Roman, 3M chairman and CEO, in a statement. "Disciplined portfolio management is a hallmark of our growth strategy. Our management team and board continually evaluate the strategic options that will best drive long term sustainable growth and value. The decision to spin off our Health Care business will result in two well-capitalized, world-class companies, well positioned to pursue their respective priorities."

3M’s consumer business has it sitting as No. 16 on the 2021 CGT Top 100 Consumer Goods Ranking. This new business recorded $26.8 billion in sales in 2021, and will continue to leverage its innovation to capitalize on customer opportunities aligned with such key global megatrends as electronics, safety, mobility, digitization, home improvement, and sustainability, according to the company.

It will also continue to prioritize strategic opportunities that include investments in growth, productivity, and sustainability while maintaining a proactive approach to portfolio management, it noted.  

The transaction is expected to complete by the end of 2023.

Patrick Reynolds has joined BlueConic as chief marketing officer, a new role for the customer data platform company.

Previously SVP of Mastercard, where he led the worldwide demand generation function, Reynolds will lead BlueConic’s global marketing organization, leveraging his B2B, B2C, agency, data, and martech experience.

His previous experience also includes serving as CMO at SessionM, which was acquired by Mastercard in 2019; running marketing and strategy for digital audio technology company Triton Digital; and multiple leadership positions with the Carat, Publicis, and Hill Holliday agencies.

BlueConic said Reynolds’ appointment marks a pivotal point in its acceleration from start-up to scale-up following an investment from Vista Equity Partners.

[See also: Han Wen Named Chief Digital & Marketing Officer at L’Oréal USA]