Newell Hires Nick Hammitt as CMO
Newell Brands has named a new chief marketing officer as part of several senior leadership shifts. Nick Hammitt takes on the role and joins the executive committee, tasked with leading the development and execution of Newell’s marketing strategy across all touchpoints and channels.
He will report directly to Chris Peterson, the company’s president and chief executive officer.
Leadership Strategy
Recent leadership shifts are designed to enhance operational execution, according to Newell, strengthening its organizational capabilities. Peterson said the leadership updates bring on functional expertise and better align with the company’s business priorities.
They tie into the major restructuring Newell announced last year to initiate an organizational realignment that will strengthen its front-end commercial capabilities, unlock operational efficiencies, and reduce costs and complexity.
As part of this, Hammitt takes over for Melanie Huet, who has been promoted to co-CEO of the company’s home and commercial segment, tasked with accelerating market share growth and innovation for brands such as Oster, FoodSaver, Calphalon and Mr. Coffee.
Read more: Huet shares Newell’s strategy of using AI as an innovation accelerant
Also, Mike McDermott will now lead the company’s enterprise-wide, B2B capability, focused on expanding distribution and increasing channel precision — and looking for growth opportunities in healthcare, hospitality and government — while continuing to lead the home and commercial businesses.
About Hammitt
Hammitt joined Newell earlier in the year as its VP of marketing. He was previously VP of marketing for Campbell’s salty snacks portfolio. He also brings extensive CPG experience with major companies such as PepsiCo and Unilever, serving in various roles that spanned marketing strategy, innovation and brand development, according to LinkedIn.
During that time, he partnered with retail customers to pilot initiatives with a special focus on personalized pricing and promotion, digital impulse buying, and mobile-enabled shopping tools.
Hammitt said he will look to deliver insight-driven marketing and commercial innovation that deepens consumer engagement and drives conversion.
