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Nestle Sells PowerBar to Post Holdings

2/3/2014

Nestle announces that it has sold its premium sports nutrition business under the PowerBar and Musashi brands to a US-based consumer packed goods holding company, Post Holdings. Nestl's premium sports nutrition business operates mostly in the United States, Canada, western Europe, Australia, New Zealand and Japan.

Post Holdings, based in St Louis, Missouri, is a manufacturer, marketer and distributor of branded ready-to-eat cereals in the United States and Canada. The transaction is subject to customary closing conditions.

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