Technology

In conjunction with the transaction, Sunsweet formed a wholly-owned subsidiary named Disruptive Beverages Inc to help drive the growth of developing beverage companies with strong products and ideas.

The cosmetics giant executed the massive site overhaul in January 2011 as part of a concerted effort to further integrate digital and social into their marketing mix.

Driven to serve customers in the best way at the lowest cost, leading retailers and consumer products manufacturers are embracing collaborative planning at the shelf. Thought-leaders from JDA Software Group and Capgemini reveal how they are helping trading partners, Sony Electronics, Frito-Lay and ScottsMiracle-Gro, to do just this.

With 25 percent of its customers buying a Roku player based on a referral from a friend, the company found a better way to leverage the influence of existing happy customers to grow its customer base.

IBM Corporation and Relational Solutions collaborate to reveal tactics for achieving long-term sustainable success with an enterprise DSR.

Specialized Bicycles, a cycling company with 24 subsidiaries worldwide, was able to strike a balance between marketing and customer support to enhance responsiveness to social media mentions about its brand.

Canon U.S.A. strives to assist customers in their purchase decisions. The company recently launched a mobile marketing strategy that features Microsoft Tag technology.

It's no secret that Kraft Foods is a leader in creating new consumer experiences in the digital world. Yet, until now, Kraft Foods has rarely talked about its process for bringing new ideas to life. In this exclusive interview, Kraft Foods takes us behind-the-scenes of its Digital Innovations group.