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Technology

  • Kellogg Enriches Customer Engagement Initiatives

    With a long history of innovation and some of the most trusted global brands, Kellogg has developed a vast consumer following. Now, new marketing solutions will help Kellogg establish even deeper relationships with consumers and engage them on a one-to-one basis across a variety of channels.
  • GS1 Germany Acquires SA2Worldsync GmbH

    The new ownership structure of SA2 Worldsync GmbH is expected to strengthen innovation, global reach and investment in mobile commerce.
  • Goettler Distributing Selects Route Accounting System

    The beer distributor updates its direct store delivery technology to increase efficiency through real-time data transmission.

  • Sara Lee Launches Multimedia Ad Campaign

    Sara Lee Deli announces the launch of a new, integrated marketing campaign to drive increased awareness of the Sara Lee Deli pre-sliced and sliced-to-order portfolios.

  • Image Commerce: A New Way to Shop

    The image commerce platform Stipple introduced yet another new way to shop on the Internet this time with a platform that turns images into targeted storefronts by accurately crediting a brand's products.
  • Is Walmart Losing its Grip on Shoppers?

    An overwhelming majority of Walmart shoppers no longer believe that it has the lowest prices. While the world's largest retailer is certainly not going to disappear, it seems to no longer dominate the U.S. retail landscape. Should consumer product companies re-evaluate the way they do business with Walmart?
  • General Mills Builds E-Commerce Site

    The cloud-based, direct-to-consumer channel provides consumers a way to find and shop for gluten-free products and information.
  • Vantage Point: Weeding Through the DSR Market

    Now everyone claims to be an Enterprise DSR. So how do you weed through the confusion and get what you need?
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