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Technology

  • Kraft Launches Expansive Brand Campaign

    The new campaign, produced by Saatchi & Saatchi New York and VSA Partners of Chicago, showcases the new CGI-generated Kool-Aid Man in television print, online and mobile creative.

  • Cascades Tissue Revamps Web Site

    The goal of the new interface of www.afh.cascades.com is to offer improved functions and tools to visitors, all under one address.

  • GE and Quirky Partner to Inspire Invention

    GE will open thousands of its most promising patents and new technologies to the Quirky community for the development of new consumer products.

  • Fathead Accelerates Customer Acquisition Growth

    Fathead will use a solution from eWayDirect, to generate new online customers and prospects to meet its aggressive customer acquisition goals.

  • Vita Coco Taps ERP Solution for Global Expansion

    As the most popular brand in the fastest-growing beverage category coconut water in the U.S., Vita Coco sought a scalable solution that would accommodate new international operations in Europe and Asia, with multiple currencies, intercompany billing and an integrated supply chain.

  • Nestle to Build Nescafe Coffee Center in China

    Nestl is helping to accelerate the development of Chinas coffee industry with the construction of new facilities.

  • Avon Outlines Cost Savings Initiative

    The latest actions include a global headcount reduction of more than 400 associates across all regions and functions, and the restructuring or closure of certain smaller, underperforming markets.

  • Paramount Farms, Red Bull Awarded for Brand Brilliance

    Paramount Farms, Red Bull, Chipotle and All State are the most influential and dynamic brand marketers in the U.S. marketplace today, according to the Brand Activation Association. Take an in-depth look at the winning ad campaigns that motivated consumer behavior, activated response and built brands better than the competition.
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