-
The Evolving Role of the Grocer
The time of the smart supply chain is upon us, and grocers are in a unique position to leverage the transformation to respond to customer needs for greater visibility, and industry demands for compliance and traceability. Here, IDC Retail Insights uncovers the challenges and opportunities that these changes will present to consumer goods manufacturers.
-
PepsiCo Connects with Consumers During Super Bowl
From crowdsourcing to consumer-created ads, PepsiCo is a prime example of how consumer goods companies can leverage sports sponsorships to connect with consumers. Click here to get a behind the scenes look at the innovative ways in which PepsiCo extended the fan experience beyond the TV screen during Super Bowl XLVII.
