Technology

A new global ranking of fast moving consumer goods brands reveals the brands that are being bought by the most consumers, the most often. Coca-Cola leads the Top 50 list, while some surprising brands, like Maggi, make it into the top 10. And only one brand in the world reaches more than half of the global population.

The customer science company will host a Big Data hackathon challenge in an effort to develop a predictive model for the success of new product launches at retail.

With stores stocking innumerable branded and private label competitors in every category, traditional promises of consumer goods brand quality and safety are no longer sufficient differentiators. Cambashi, a global industry analyst firm, explains why product packaging is taking over as a crucial instrument of brand identity in the retail environment.

One of the company's subsidiaries is leveraging a solution to aggregate and analyze structured and unstructured data amassed from both public and private sources, while delivering targeting insights.

Brynwood Partners VI L.P.s portfolio company, Pearson Candy Company, acquires the Bit-O-Honey confectionery brand from Nestle.

Kraft is currently working with VSA Partners on integrated marketing communications, digital, social and mobile initiatives for its Crystal Light, Country Time and Tang brands.

Kimberly-Clark is now using Datalliance VMI to manage its consumer brands for 15 retail partners.

Walmarts CEO of Global e-Commerce division told investors that e-commerce is the next growth engine for the leading retailer: "We want to know what every product in the world is, who every person in the world is and then connect them.