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Technology

  • P&G Reorganizes into Industry-Specific Sectors

    The businesses in each sector are focused on common consumer benefits, share common technologies and face common competitors. Each sector will be led by a Group President named after the jump.
  • 14 New Products Achieve Breakthrough Status

    Breakthrough innovators in the consumer goods industry challenge convention and triumph by expanding or transforming categories. They possess the rare ability to pursue, shape, develop and activate insights that deliver what consumers want. Heres a look at 14 of the more distinctive, relevant new product launches that will stand the test of time.
  • Pepsi Appoints Former Playboy Exec to Global CMO Post

    The appointment comes at a time when PepsiCo's underperforming beverage unit has been under scrutiny, with Wall Street chattering about the possibility of a spinoff of the unit to focus on its faster-growing snacks.
  • P&G Saves 25% on Digital Advertising Budget

    Accurately measuring the branding performance of digital investments has been an ongoing challenge for consumer goods brands. Using new technology, the consumer goods titan can now identify which of its digital ads consumers see, and which are overlooked.
  • Walmart Celebrates its Associates

    Weeklong festivities will feature 14,000 associates from all 27 countries and highlight the career opportunities at Walmart.
  • McCormick Names President, Global Consumer

    Lawrence Kurzius will also have the responsibility for several of the company's corporate functions, including IT, Supply Chain, R&D and Quality Assurance.
  • CG Execs Meet to Share Sales & Marketing Insights

    Sales and marketing trailblazers from Mondelez, Unilever, J&J and Kellogg joined more than 225 consumer goods executives in NYC this week for the 2013 Consumer Goods Sales & Marketing Summit. This year, New York Times bestselling author and entrepreneur since birth Gary Vaynerchuk kicked things off with a provocative presentation on the need for consumer goods companies to adapt in the Internet era. Get a recap of the event here.
  • Kimberly-Clark Taps Mobile for In-Store Compliance

    A new solution from RW3 Technologies allows the company to accurately capture comprehensive intelligence regarding its brand activity on shelf.
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