Since creating its Facebook Page in 2009, the Bud Light brand has used the platform to showcase its content, which is renowned for being witty and sparking viral conversations.
Fred Schroeder, president, Adesso Solutions, offers realistic tips for small to mid-sized consumer goods manufacturers who want to conquer the seemingly impossible task of achieving trade promotion effectiveness.
Organic and natural meat company Applegate is loved and adored by consumers for the people behind its brand as much as it is for great products. The company's VP of Digital Media explains why in this month's cover story.
Find out how Kimberly-Clark's Baby and Childcare brands are developing price promotions for the digital world to help moms interact and build relationships with its brands.
The very basis of competitive advantage in the consumer goods industry is shifting. The next wave of breakout winners are building and leveraging capabilities rooted in analytics and actionable insights.
The next five to seven years will a see slow but steady wave of technology refresh penetrate the DSD market. Early adopters such as PepsiCo, Anheuser-Busch, and Nestl will lead the charge. VDC Research offers tips for DSD operators who must evaluate opportunities for mobile solutions to enhance existing processes or risk being left behind.
After the company was sold off by Procter & Gamble to a private equity firm, SunnyD had to move quickly to establish a solid infrastructure in order to get its products to market without any significant gaps.
The portfolio being acquired includes a broad range of liquid and dry-mix salad dressing flavors under the Wish-Bone and Western brand names, at a purchase price of $580 million.
